Pinterest founder: The algorithm is better than to explore and discover

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If Pinterest is the most popular and fastest-growing social networking site in the 2012, will anyone deny it? Pinterest is so attractive, no outside is its very attractive website design, heavy picture light text, female users, explore the fun of discovery and other reasons. Open the Pinterest Web site, that row of "nail" full of gorgeous pictures of the panel like a waterfall, never end. The images on each panel are submitted by the user themselves, including what they like, what they want to buy, and what novelty items they have.

Pinterest was founded in 2009, when the social arena was still dominated by new words. Ben Silbermann, CEO and founder of Pinterest, argues that writing is hard to express real life in real time, and as social networks get deeper, more and more users are starting to use picture panels to show their lives and hobbies, and to share them with other users. Pinterest must thank the early users, without which they laid the tone of this picture-sharing, nor the Pinterest of today.

Pinterest gives the user an exploration experience that is near the bottom of the line. Ben Silbermann says, "Discovery is exploration, and when you choose the category you like, you can travel through a series of recommended items, until you find something you like best or unknown." Such experiences are hard to come by, even in real life online. For example, when people decorate their families, they always feel that the samples in the store are not satisfied, they will go all over to buy and finally find a product. Pinterest to the user is the experience. ”

For Pinterest, the algorithm is not important because Pinterest is called the Human indexing machine. Google's robotic crawler algorithm is very powerful, crawling the entire network, to provide people with a variety of information in the universe. Pinterest is a tool that does not rely on advanced algorithms, it simply helps people focus on what they are interested in, while making it meaningful for others. This kind of content aggregation and exploration brings the experience is not to be given by the algorithm alone.

Pinterest still hot, innovation is still. Ben Silbermann admits that although Pinterest has been welcomed by netizens, the team is thinking about a problem every day: how to make Pinterest better for users to find new things, to try new things such services? Technical issues, design issues, Social issues are tricky, how to get users to open a Web page to see what's on the waterfall and send out "whoa, I want this" is an interesting and complex process we need to provide to our users.