Plan to raise 2 billion yuan of funds China strategy film and television to cultivate internet gene

Following the August joint venture with Archie Art, the listed company Hua-yi Film and the internet once again holding hands. According to the latest release of China's film a A-share directed additional plans show that the current popular Internet companies Baidu and Millet will also participate in the issue of the curve, no doubt makes the future of China policy film will have more Internet genes. Founded in 2005, Huayi Film and television is a commitment to the production, distribution of film and television products, cultural and creative enterprises, but also the largest and most powerful private film and television enterprises. The company's advantages in the field of TV dramas are more prominent, so in October 2010, when the gem listed, not only after the Huayi brothers after the second domestic successful listed a-share film companies, but also known as the domestic "TV series first." In China, the plan to increase the film, a total of plans to raise 2 billion yuan, of which 450 million yuan will be used to build more than 20 of the network custom play, fully show its importance to the Internet film and television. And in its targeted additional list, because of the emergence of Baidu, the figure of millet is also caused by the outside world for China policy film more "internet expectations"-in the Chinese film proposed to add to the 5 companies, two seemingly ordinary company Beijing Ding Luzhong Original Technology Co. Because the background of these two companies can find the figure of Baidu and millet. Industry and Commerce registration data show, founded in 2006, Ding Luzhong original technology company's main internet-related business, its legal representative Shawn is Baidu Company's vice president. Liu Jiping, the holding shareholder of 80%, is the executive vice president of the company. Another Beijing Lei June culture Communication Company's legal representative more directly is Millet company chairman of the board. And the Lei June of this company is just registered in May this year, the formation of less than six months that entered the China strategy film and television set up a list, it is quite eye-catching. China strategy film and television through the introduction of Baidu and Lei June Department of funds, no doubt hope to inject more of their own internet genes, fully improve their content in the layout of the industry. In fact, China's film and television for the Internet layout of the desire from the previous and Archie Art set up a joint venture has been quite obvious. This August, Huayi film and Baidu's love of Qi Yi signed an agreement, the two sides intend to jointly set up a major Internet TV drama and variety show production business joint venture and strategic cooperation. The joint venture of the Archie Art Film and Television (Tianjin) Co., Ltd. is mainly based on the Internet TV drama and variety show production business, including: Making Internet Platform broadcast network drama, production of Taiwan network Unicom Model variety show, production, investment, operation of Internet projects and so on. There is an analysis of the industry, for the TV drama production as the main business of the film and television, TV media attention to the shrinking of the film is also a small challenge, how with the rapid rise of the internet will be it must face. Especially in the SARFT for video site homemade program reign background, such as Huayi film and television, such as professional film and televisionThe company may have the perfect opportunity to get to the Internet. And for Baidu, Millet, this policy has also aroused their interest in cooperation with traditional film and television production institutions. Earlier, Alibaba has invested 6.2 billion Hong Kong dollar holding culture in China to create Ali Pictures, strengthen the company's film and television content innovation, investment, production and distribution advantages. Tencent, which has already taken a stake in Huayi Brothers, is not only its third largest shareholder, but has also officially operated the O2O Entertainment social platform, the Star-Shadow Alliance, this year. Selected in this time with the internet giants frequently teamed up with the Chinese film and television, is also in the business of the rising period. According to the performance forecast released last week by Huayi film, the net profit attributable to shareholders of listed companies in the first three quarters of this year is about 280 million yuan to 350 million yuan, compared with about 210 million yuan in the same period last year, the increase is 35% to 65%. Wen/newspaper reporter Zhang Qin