Planning and implementation of activity marketing through the operation of pharmaceutical marketing

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Activity Marketing is an effective mode of pharmaceutical marketing operation, which can be divided into large-scale activities marketing, urban community activities, City Health Salon (lectures), Township activities and other forms. Relatively mature marketing cases, such as shiweidida large-scale activity marketing, step of the community activities, Eucommia Ulmoides Health Salon, the township activities such as Xin Tong.

It is precisely because of this, take the company's website to say, hot medicine video Investment network is currently launched in accordance with some of these ways to operate, so long as a good one of the planning, planning a good marketing program can achieve very good results. Yesterday in the Webmaster network admin5 above to share about the "activity marketing: Ask the way and where" problem, here today to continue to talk about the activities of marketing in the planning and implementation links, should pay special attention to several issues:

First of all, activity marketing should take into account four goals. In an article, I talked about the four goals of activity marketing, that is: Instant sales, expand publicity, medical records cultivation, repay the community. Marketing is a systematic project, not alone in order to engage in activities. Activity marketing should be the right and right, the connecting link, is the early marketing work of natural extension, but also to the late marketing work of the solid bedding.

Secondly, to find the right point of entry, design the content of activities. That is, why do activities, what kind of activities. For example, thank the patient Ah, pay back the community ah, for example, the inventor of the patient meeting Ah, free clinic ah, gift ah, discount ah ... Wait a minute. The biggest problem in this is that there is no one to do the activities, indiscriminate, is to reduce prices. Undeniably, the price reduction strategy does have an immediate market effect, but in the long run, both loss of interest, but also damaged the image, that is, not profit and not make a yell, very not. Even if it is a benefit, I still tend to bestow. There are several reasons, one, the gift of drugs to consumers and marketers are not the same concept, to the consumer is dozens of yuan of things, to us may just more than 10 dollars, the benefit is not too big; second, the common people use our gift medicine, may not use other manufacturers of drugs, this is the marketing of the position strategy; Can cultivate our patient group, four, the worst, even if we repay the community, sincere service.

Third, do a good job of the financial budget and sales forecasts. Businessmen say, activities do not engage in, fundamentally depends on making money, especially large activities investment is very large, the risk of nature is very large. To calculate the input, calculate the output (expected), see if it is reasonable, cost-effective, and then engage in activities.

Four, preparatory work to do a solid. Preparation work In addition to some hardware, mainly is the basis of sales, brand crowd, advertising precipitation, early notification and other four items, we must do a solid, do in place. Do not fight unprepared.

Five, the activity arranges to be smooth, must be interlocking. The activity design should have a clear flowchart, what time (when), where (where), what person (WHO) to do (what). Leadership is unique and subordinates are clear. On this basis, there are personnel mobility. Grasp the rhythm, ensure that the scene is warm, but not confusing.

Six, do the remedial work. Including two parts, part of the on-site rehabilitation, emergency, and other parts of the activities of the aftermath of the work. Activities and activities will appear after a peak sales, but also a peak of the incident. In fact, this is the sequelae of activity. Therefore, we need to stabilize the external relations and strengthen the communication of medical records to make more fuss.

Finally, I think the most important thing, the activity should have a summary, to the end. Activities can not be like a gust of wind, the past let the past. Activities can be summed up a lot of things, how many goods sold is the most direct summary, earning money loss is a key summary of the future market, what impact? How many new patients have been dug up? How many new medical records to cultivate?...... In a word, sum up how we engage in activities.

This article originally contains: 1168.tv Hot medical Video Investment network-http://www.1168.tv/

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