Popularization methodology: The method of promoting the military style of Sun Tzu

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According to my understanding of most of the current Web site promotion or forum blog Push Majority, the reason may be influenced by traditional thought, because the first promotion method is the Forum blog, and then slowly derived a series of other promotional methods. For the promotion method, the author thinks the application is the best, because this can let the promotion effect maximization. Therefore, no outside the classic is not classic, according to their own type of website to choose the promotion method, you can save a lot of white busy. Today I share the art of the military-style promotion methods:

One, profit and lure, chaos and take it

This is the story of Sun Tzu's Art of war, but in fact is to provoke the relationship between opponents. For website promotion, this method can be described by a lot of practical enterprises to use, using the shortcomings of opponents to implement beyond, even if the opponent is very strong, but use their strengths to compete against the shortcomings of the opponent, no doubt the results most obvious. For the same type of site, a new station to promote and an old station certainly can not be the same, even if the same article was included, the new station is certainly lower than the old station. And this can not be through the same article to obtain the natural volume. When competing with rivals, first of all, we must analyze the strengths and weaknesses of opponents, where to give up, where can be challenged, planning ideas blueprint, so in the competition, can be very good no the development of opponents, so as to achieve their own transcendence. To the website promotion, must understand the opponent's superiority this is very important, otherwise then Ishing, the defeat finally is oneself. When the user on the opponent's website too much advertising experience is not satisfied, then this is the best time to do their own shot, a user Rob, thereby improving the site through the user experience of the weight factor. This is when the opponent is disorderly, let oneself replace him, of course, this should use the formal legal method to do.

Second, surprise, surprise

The promotion that produces the biggest effect is to need surprise, surprise. The surprise is for the user, just like the network hype event, the goal is to challenge the user's aesthetic fatigue, and then let the user to a reverse of the textbook super interested. Once the more beautiful more red, but the star in recent years is the more ugly more red, just like the sister Fengjie incident, Lotus Sisters, this is unexpected, this is to surprise users, so, to achieve such a successful effect. And surprise is the practice of competition, when the opponent is also using popular promotion methods and can not continue to improve the site traffic, naturally when their own use of a more special method, so that users have a sense of freshness, and then transferred to their website. So, surprise, is to be in the opponent still use the old promotion method, with a brand-new promotion face fiercely surpass adversary's existence. Website promotion for the surprise, surprise effect is absolutely maximized.

Third, the use of the country, food embattled

The author once shared a method that is to know how to succeed with good loans. And the meaning of this sentence is a word "borrow". Through the use of the method to promote themselves more handy and very time-saving and easy to save. To be used in the country is to promote, to pay attention to the material borrowed, such as forum promotion, then need to pay attention to the forum above the promotion of skills, promote the use of methods, such as the Forum will generally have personal space, so you can publish the log to promote their own website, using the advantages of the forum itself to promote their own space, To promote their own website. When there is no such condition, we need manufacturing conditions. Just like their website content, write dozens of pieces of original is impossible every day, then need false original, and this aspect of material is from the network, nature is to modify other people's articles to fill their own site content. and the website promotion is same, when oneself did not have the better promotion method, may see the opponent is uses what method promotion, borrows the opponent's promotion method, does well, can use the opponent's method to defeat the opponent is the most ideal. This is the website promotion in the "grain embattled" skills.

So when we promote the site, the first to distinguish who is facing, and the promotion of the opponents how. As long as the two steps, the relative promotion is more handy. Many times, is not the promotion method is not good, but the promotion personnel has not made clear the key goal point, thus its promotion is pushes to who front, how avoids with the opponent to meet. Therefore, good at using Sun Tzu, in the promotion can also play a certain role in helping.

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