PPLive enable new domain name and logo cost 1.8 million buy pptv.com

"We plan to hit Nasdaq in 2011 or 2012," PPLive chief executive Tao said. At the same time, in order to bid for pptv.com domain name, pplive unexpectedly spend 1.8 million yuan of expensive cost, enable new domain name and logo.　　The move means that the pplive will occupy the hilltop of "internet TV New Media" in the video industry, which is in the power of many parties. This kind of emboldened perhaps from a new to the huge financing, recently, PPLive claimed to have received the Shanghai municipal government, DFJ, Blue Chi Fund, SoftBank China and so on amounted to billion investment.　　It can be said that the driving force for the development of domestic video industry is up to 1 billion U.S. dollars of risk capital, with the help of capital, through four or five years, network video has been "burned" into the Internet, one of the three popular basic applications. All along, the domestic video industry has been divided into UGC (video sharing) and Peer-to-peer streaming media (network TV) two major categories, the two categories of private teams are the representatives of Youku and PPLive.　　UGC and Peer-to-peer seems to be the video site, in fact, in the cost and operating mode of the different, and who will become mainstream also in the industry discussed many times.　　The success of the Hulu model abroad paints a sample of the 2010-year outlook for domestic network television. Hulu, a video site created jointly by the two media giants of NBC and Fox in August 2007, offers genuine TV-film programs that are different from those previously shared by YouTube. After just one months on the line, Hulu entered the top ten video sites in the United States, earning money in less than a year of online time.　　Hulu relies on the provision of licensed authentic film and television works to provide users with broadcast, through advertising to obtain profits, while Hulu through the purchase of film and television play exclusive network broadcast rights, and then to other sites distribution. However, pplive to copy this model in China, the same will face fierce competition.　　Including CCTV, Hunan TV and other television stations have entered this field. "In fact, the private team still has a great opportunity," Tao said. PPLive currently has 175 million large user groups, has maintained a global 5 million people at the same time online watch live world record, and in the Peer-to-peer domain has more than 20 technical patents, but also experienced 5 years, whether technical platform, or operating experience, have withstood the test of hundreds of millions of users. "Insiders analysis that: Cntv and PPLive and other private network TV manufacturers of real competition is far from beginning."　　CNTV's technical framework is based on the acquisition of Tvkoo, the technical system is currently mainly supported by the 9-person research and development team, and the PPLive technology research and development team has been hundreds of people, and is still expanding. According to Tao, PPLive in 2010 will be in high-definition film and television content to increase investment, he said PPLive has been melted into the capital will be mainly used for user experience optimization, content optimization, new media advertising platform innovation and other work, the results will be gradually reflected in the new products. 2010, whether users or advertisers in the PPLive new platform will be a new experience and feelings.　　PPLive to increase the input of high-definition cinema, on the one hand, to solve the genuine problem of video, to meet the vast number of Internet users high-definition quality audio-visual needs, on the other hand, to eliminate The advertiser's doubts. 2010, is the Chinese network television opened "Country" year one, or profit year? Regardless of pplive, or CNTV, is to see the market only to share this cup of soup, 2010 for the attention of the new Media network television viewers, a new audio-visual feast is about to open.