Practical experience talking about website optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Summary of a website optimization

(1) Website optimization is carried out by the search engine, and now the website optimization is to emphasize the most important point: the user experience degree. For example: Two of the same sites, in terms of layout, page, content treatment, users are more receptive to doing a better site.

(2) The purpose of Internet search. There is traffic through the search caused to come to the site, is to find the things you need, not to see some irrelevant information.

(3) Website optimization theme: site optimization is not only to cause satisfaction of the search, more time users click on the site, take the medical site, patients to the site is clear to know their symptoms, there is a general, want to understand is the treatment costs and efficacy of these. Can speak clearly in the focus!

(4) Web site optimization of the use of HTML tags nofollow, many times the use of nofollow tags can be very good to make column weights, so that individual pages do not have the weight of transmission, such as: Wuhan Tian an hospital, the wonderful topic, contact us these columns.

Summary of optimization in station

In-site optimization involves code optimization and site content optimization, site building a good site map can be more conducive to spiders crawling content. At present, the article optimization in the station, medical article writing has always adhered to the user's point of view, to avoid the repetition of the content of the article too much, in writing should be compared to other sites content more readable and marketing.

Inner chain: Effectively control the number of internal links, link objects to the relevance of high, to the important page of the relatively many internal chain.

Competitor Analysis:

Analysis of the internal chain of competitors and outside the chain, analysis of Wuhan Medica Tang website found that Wuhan Medica Hall in the content and the chain has done very well, you can go to collect the outside of his chain. Site collection and outside the chain analysis, do SEO sometimes the most important thing is to do a better job than competitors, although now just start to do, but need to do better.

Search for some key words to understand the heat can also be in the direction of optimization has a control, the current medical station is mainly based on treatment, therapy.

Outside station optimization

(1) Outside the site optimization of the current outside the chain of waste, but the role of the chain is still there, for the optimization of Baidu, Baidu products to get outside the chain, such as: Baidu Experience, Baidu Library, Baidu Encyclopedia, Small encyclopedia and so on. There are also some sites such as A5, Webmaster forum contributions. A good soft article is often able to get a lot of people reprint.

(2) Friends of the site chain exchange of the current site outside the chain exchange are stable included, site site display in the first place, pr=1 and other conditions. At present, Wuhan Tian ' an hospital site needs to go through a first content process.

The medical web site is mainly based on the rate of bidding to obtain traffic, but more often there are patients like to find the natural ranking of the hospital site, natural ranking needs through a lot of efforts to be able to do, for Baidu now algorithm, has always been in the content of the site has more focus on the content in this respect more than the mind to do.

Website promotion information Sharing

Project Class Concrete Division effect remark

Wikipedia knowledge of Baidu Encyclopedia, Small Encyclopedia, search encyclopedia

Questions and Answers Baidu know, search for questions, Tianya question, Sina love to ask

Library category Baidu Library, beans ding nets, road passenger Baba, Sina love to ask information sharing, 360-person libraries

Blog Sohu, NetEase, Tianya, Sina, 39 health, and news

Micro Bo Tencent Weibo, Sina Weibo, Sohu Weibo, NetEase Weibo

Forum Regional Forum, Tianya Forum, Webmaster Forum, NetEase Forum

Medical portal Global Hospital network, good doctor Online, 39 Health Network, Kangkang Network, seek medical medicine network

Reviews categories of public comments network, Tencent Micro-life, the United States Regiment, 57 groups (mainly by business marking)

Video Class 56 video, Youku, Tencent Podcast, Sohu video, etc.

Personal summary of the promotion of Web site methods, at present, for the promotion of Baidu, medical care of a lot of medical platforms are mainly in the hospital, as a patient information counseling, mainly in the hospital, in the patient guidance has always been some deficiencies. Hospital brand promotion always adhere to the hospital as the primary promotion of key words, the establishment of a number of blog groups, information updates mainly through effective information display, can have a considerable amount of browsing.

Forum, the regional forum is more targeted, can also have appropriate news class website advertising, for the popularity of keywords, for example: I want to let more people know the Wuhan Tian an hospital, the hospital.

Some of the medical portal sites are blog, more often need to use the qualification certificate, etc., can be selective, collect some medical blog as part of the blog group.

Comments network This kind of business is to mark the specific location of the main, need to use the business license, etc., but the advantage lies in the vicinity of people through the search can easily find their nearest hospital location, more people like to close to the location of medical treatment.

Video site is more time for publicity and the nature of the chain, but the video site has an advantage is that can be quickly included and ranked. General rankings are very good! can also be used as a chain of measures. Promotion is not very good, mainly in the overall construction of hospital brand, can do more comprehensive.

This article by Wuhan Tian an gastrointestinal hospital http://www.83774351.com/webmaster Pure hand-sorted, you need to reprint the prawns, please leave a link, thank you