Prerequisite Web Analytics Tools Landscape Comparison

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Whether to engage in SEO, or Baidu bidding, or any other form of network marketing, can not be separated from the data analysis: "Data will tell us how to improve!" Data analysis can not be separated from the collection of data, the use of web analytics tools to help us to optimize the visitors, search engine optimization, and then improve the conversion rate of the site!

Introduction to the features of web analytics tools

1:google Analysis

Advantages: Google Analytics tools are webmaster users of the most use of the site statistics tools, Google analysis in the free tool to provide the ability to compare with the charging tools, function is quite complete and powerful. "Advanced segmentation" is very strong customization, analysts can be based on their own needs of data transformation and integration, can be a good filter to filter out the required data!

In addition, the deployment of Google analysis is very simple, just add the corresponding JS code at the bottom of the page. In addition, Google Analytics has opened some of the data-analysis APIs to facilitate integration with other systems.

Disadvantages: The advanced function of Google Analysis is relatively more complex, requiring analysts to master regular expression and other specialized skills, high application threshold.

2: Baidu Statistics

Advantages: Baidu by virtue of the unique advantages of search engine providers, can provide real-time data reports, support Baidu Thermal attempt, Baidu included query, promote evaluation, and the interface is simple and easy to use. Baidu Hot trying to help understand the site to attract users of the section, Baidu is included in the query is a reflection of the weight of the site

Disadvantages: Baidu is now more and more focus on user experience, the use of Baidu statistics, Baidu can easily capture the site of the PV,UV and other data, so that the ranking of the site has an impact

3:CNZZ, 51.LA and quantum statistics

Advantages: CNZZ, 51.LA and quantum statistics, such as domestic analysis tools easy to use, concise report, easy deployment

Disadvantages: No support for user segmentation, path analysis, custom user reports, etc.

4:webtrends

Advantages: WebTrends mainly for major customers, is the founder of the Web analytics industry. WebTrends can support Pagetag data collection while analyzing Web server-side logs. WebTrends's Data analysis report is comprehensive and accurate. Server-side log analysis ensures the security and confidentiality of the monitoring process.

Disadvantage: WebTrends is the website analysis tool of the charge, the expense is extremely high. WebTrends owns more than half of the global Fortune 500 enterprise clients, including Bank of China, Merchant bank, ABC and other major financial clients.

5:sitecatalyst

Advantages: Covers all aspects of the site analysis field, all kinds of tools, and full-featured, good performance

Disadvantages: High usage and maintenance costs, relatively complex configuration

Google analysis is undoubtedly the best choice for small webmaster, select the Web Analytics tool, deployment site statistics code is only the first step of our website analysis, but also the most basic step, the data collected in accordance with the needs of processing, production reports, proposed improvements are the webmaster to study hard.

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