Private merchandise Sales website Asmaraku was born

Indonesia is the world's largest Muslim country with a median population of 28 years of age. Asmaraku, co-founder and incumbent CEO Grace Natalia, a private merchandising website, says Indonesian Muslims are extremely conservative in public, making it a big challenge for businesses like Asmaraku to sell condoms, lubricants and sexy underwear. But Asmaraku's team wants to circumvent Indonesia's conservative culture with private, educational and discreet product packaging. Asmaraku (translated as "My Love") was founded last year to sell a variety of products related to sex and personal health, including sexy lingerie, vibrating condoms, various lubricants and pregnancy tests. In addition, the site also sells a small number of non-taboo products, such as skin care products, slimming drugs, health medicine, flowers and candles. "Asmaraku originated in the personal experience of buying condoms and lubricants at a physical store," explains Natalia, the Lazada marketing director of the Indonesian online mall. "When I'm standing on the shelves shopping for adult stuff, I have a hands-on experience of watching from salespeople and other guests, not to mention the lack of information I get when I buy these products." "A community Natalia about sex does not seem to emphasize the importance of the three pillars of Asmaraku-privacy, education and logistics. Natalia explains that the company sends its products to the user's doorstep and uses a plain box without any markings to double pack. All payments on Asmaraku are done through a seemingly unrelated name to protect the user's privacy. The online store can provide delivery options based on the customer's urgency. Delivery time from the same day arrival to normal distribution can be selected. Asmaraku said all Indonesian cities are within the distribution range and do not have minimum consumption. Natalia hopes his site will help suppliers who face limitations in distribution and marketing. "Because of the taboo nature of products, suppliers find it difficult to find marketing channels that can connect with the mass market," Natalia explains. In addition, Asmaraku also wants to create a blog and community forum for people to learn about sex and health. • Use of cultural conservatism while Indonesia's people shy away from buying condoms at the grocery store, Natalia says Asmaraku ' 's main rivals are still like pharmacies, Supermarkets and convenience stores in the physical stores. She did not mention the mykondom of condoms sold in Lazada, the Indonesian online mall, or the family planning and contraceptive parts of more than 110 commodities on Lazada. She also didn't talk too much about the number of active clients on her website. The goal of the new website is to improve the product and content of this niche e-commerce storage space over the next 3-5 years. AsMaraku also wants the client to continue, as the client provides a more intimate shopping experience for the user. Natalia said there was no one-stop sex goods, lingerie and romantic gift shops in Indonesia, but she hoped Asmaraku would be an exception. (Viatechinasia, Translate | Fast carp, reprint please indicate source)