Product Lifecycle

There has been such a joke: Chinese netizens only on the yellow site users are the highest quality, because no matter what site you posted what kind of information, big to the world, small to shit fart, there is always someone in that scold. But only the users of the yellow site has been shouting: "Thank you landlord, landlord hard, the Landlord good Life peace." How many people have seen and laughed. Have you ever thought about it? and throw out all the different points of view and different positions. How many products and how much content has been scolded because of the problems of the producers themselves? What you do is a brain Shang, not to be scolded, I say some things really should let the big guys to you take turns sexual relations.

And in recent days, whether the development or product design, online and a lot of the world's relatively large number of pornographic sites to do technical analysis and product analysis. Old Fat basically all looked, since sigh Eph, really write good. But the old fat wants to say today is, do those who do not want to do? Come on, Mano, today's old fat take our real-life erotic industry to talk about the relationship with our product design, swollen mody? Is there any applause here? Friendship tip: Do not understand the students can go to use Google Baidu one of the history of the color industry and strange rules and play. People can be thousands of years from ancient times, there is a natural reason for others. In addition, the spray son refused, do not play with me noble, we just learn, did not say let everyone to do something, nor spread obscene ideas. Is the grandson not to hate, install grandson most special what hateful!

The famous psychologist Maslow has a very famous Maslow's hierarchy of needs theory, that is, human needs from low to high to divide into physiological needs, security needs, ownership and love needs, respect for demand and self-realization demand five categories. And we follow this theory to directly analyze the erotic industry's main audience-clients. Is it a complete coincidence? We all know what is the first goal of contacting someone in an erotic place, so is the sex process the first or the most physiological requirement? and security needs are the same, the definition of security needs is to avoid the threat of disease, although long time abstinence is not a disease, But the health benefits of proper venting are obvious. At this time, the majority of customers can get a security level of satisfaction. The third tier also calls for social needs, including friendships, relationships, and affiliations. In the course of the transaction, the service itself is willing to listen to the service. Although it may be spit, may be blown NB. But the process is certainly satisfying the social needs of the people being serviced. Respect the demand, I think needless to say it, all give money, not good service do you think the clients can be happy? And the highest level of self-realization needs can also be said to be spiritual needs, I believe that people who have sex know that the most enjoyable thing that you feel is pure physical harmony? Is that spiritual satisfaction and enjoyment? In this sense, the erotic industry is really in line with Maslow's demand law, and Maslow's demand law for the importance of the current IT industry I do not want to say that you, whether the product manager or the operation or development are very clear.

We'll see what else we can do when we finish this. It is worth learning when we make a product. A city in China, known as Men's Paradise, the Holy Land of Wolves friends. The local "tertiary industry" has reached the people can not imagine. In advance, this article does not slander the place or have any special opinions about the place, purely for the sake of the point. Here, even a set of ISO quality system certification. Have their own set of operating methods and service tricks. One of them is that if customers come over, they can choose among a group of service workers. Users can see the people inside, but they can't see outside. At the same time, users can directly tell the relevant managers, what is his hobby, uniforms? SM or something. What does that tell you? This immediacy gives the user a sense of satisfaction, giving the user a sense of being valued. Let the user fully realize the "God" hurrying. Can you do it on your Product list page? and how many user stays can you make on your list page? The user is willing to see the tail from the beginning when appreciating. How many people's Product List page is lets the user look at one eye to shout loudly: "Ni ma, Roll thick". The former users directly tell managers his hobbies, managers can directly arrange to his corresponding characteristics of service personnel. What is this? This is the precision of the attack, fine user groups, the direct satisfaction of the user's core needs. At this point the user's core needs are not just spiritual gratification after sex and sex. It should be in the process of satisfying certain conditions. The lack of this condition, and can not achieve the maximum user satisfaction. So this is the core needs of users. Have you reached your product? How many of the manufacturers ' products just feel like we can provide the user with the goods he needs, or, after he finishes a purchase, tell him what you might need, and the product is accurate, with what I call a big data analysis. Still have the idea of the students or to see the door of the foot bath shop and large sauna shop bar, look at people's recommendations to see how others are satisfied with the user's core needs.

In our product design process, it is important to control demand, to achieve a reasonable priority arrangement. To see how people do, the same set of ISO system mentioned above, the whole service process of each item is sequential, and can not be changed easily. It is only possible if the user suggests that the service item is actually exempt. Take a look at this priority arrangement, and according to the survey, anyone who has enjoyed the service has said that "can not be described in words." Look back to our product design, your process is too fine and short, even let users do not know what you serve? Is it really the same as the women's binding cloth as smelly and long (seemingly my article several times mentioned this example), so that users feel tired. The key is how much of your process makes the user feel more progressive? Getting closer to his goal, his final achievement?

The advent of each product will accept an unavoidable problem, is the life cycle of this product. In the process of simply saying that from less to no more than at least until it dies, how many people are looking for ways to make the product grow fast and to keep it as long as possible when the product reaches its peak. See how people do it. Many sauna shops in the early days of the establishment will be only one-way to tell some enthusiasts, have this hobby and long-term adherence to the people. Through their word of mouth, at the same time in the service pricing process does not excessively reduce prices, trying to create cost-effective services. What is the benefit of this? First of all, to find enthusiasts, enthusiasts usually have a great interest in the field of their interest, so the first time they want to experience. Once captured this group of people, undoubtedly one is equal to drive a group. But not too cheap pricing, because it is a group of enthusiasts, they have a good understanding of the industry. These people are a group of experts. High prices undoubtedly represent a higher experience. Expectations are higher, and the sense of loss is even greater when the expectations are not met. Look at this process, we are now on the line of the products who have done it? You guessed, is the millet mobile phone, but the analysis of the millet mobile phone too much, I write an estimate to let people annoying death. At the same time, many sauna shops have a service project, plus 100 yuan will be presented with a new intern technician. Achieve a 3P effect. See, just need to add 100 yuan, to enjoy the service of the number of people who would care to spend more than 100 yuan? The key is to spend more than 100 yuan to get a new technician for their own service. What is this? This is the standard value-added service, the standard way to exceed user expectations. The idea and idea in the Internet industry were already in the traditional industry. What do you mean by calling us a product that we have a premium service for every day? Go home and cry to the wall! And in the process, people also exercise their own new. What is this? This is what we usually do to cultivate their own seed products ah, for the promotion of new products. It also has the ability to constantly try and err. When we are confronted with a product that we don't expect, a lot of people are experimenting with tiny changes that we often call trial and error. Find the right way to boot the product in the process. Look at people, they've done it already! At the same time, the above mentioned to ensure the role of the product lifecycle.

Know 2012 years of sex goods industry vertical business gross profit margin is how much? 40% Oh, the customer price reached 300 yuan. 03 more scary, gross margin is 70% oh. This is just related to the sex products industry, the real erotic industry is more frightening.

Look at it, subdivide the user group, directly solve the user's core needs, good priority arrangement, strictly control the product life cycle ... It's too numerous to mention! In fact, I just said that the other people in this industry, the tip of the iceberg! An industry can prosper for thousands of years without failure, there must be a reason for it. I don't mean to say that every product manager or operator is going to go to a little bit of a color website or experience a sauna before making a product. But think about the industry and the people you despise every day how do they do, look at you, but also what force? Of course, all these things are still being achieved under the constant pressure of policy and law. The best product manager who has ever seen a sharp knife in Tsing Yi is Xiaobao this article, in fact I think should also add a pimp.

Aside from this, the old fertilizer to write this thing just let everyone reflect on it, not propaganda to encourage people to do this thing. After all, in our country, this thing is not in accordance with the laws and regulations, but also has a great impact on the well-being of family life. So, let me be the same. Fellow product manager, think for yourself! I don't want to go to tea with the policeman Shu Li. This article, a molding, did not go through too much planning and thinking, if there are other ideas, I may be refurbished to write, might be more refined some, in addition to the content of the service and so on are from the Internet, don't think crooked, said you!