Professional evaluation of Chinese business-to-business E-commerce website pass rate is only 14.7%

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

With the development of enterprise Network Marketing in recent years, the higher requirements of E-commerce platform, however, many business-to-business E-commerce sites are still in the initial stage of a few years ago, the function of the site, structure, content and services, such as the basic factors due to the low level of professional and so on, Makes the network marketing value of the Business-to-business website difficult to play out fully, but also has restricted the development of these business-to-business website itself.

Research shows that the domestic business-to-business Web site itself has a limited professional level, comprehensive evaluation results of more than 60 points in the site total only 14.7%, accounting for a total of 85.3% of the Business-to-business website professional standards are under the pass line.

From the point of view of professional diagnosis and evaluation of Business-to-business E-commerce website, this study makes all-round professional diagnostic evaluation for 102 business-to-business websites in China, and the evaluation Index system of Business-to-business websites mainly includes the overall planning design, website structure, content of website, network marketing function of website, The Web site's search engine friendliness includes more than 80 evaluation indicators in 9 categories, each comprising several evaluation indicators.

The basis of the existence and development of Business-to-business website is that it can provide the value for enterprise to carry out network marketing, and the specialization of Business-to-business website is the basis of realizing this value, so in-depth research on the professional diagnostic evaluation of Business-to-business website can reveal the problems of business-to-business websites. On the basis of discovering problems, the system improvement, so that e-commerce Web site to achieve their own professional level of upgrading, for the sustainable development of business-to-business sites to lay a solid foundation.

The research shows that, in the evaluation of various categories of indicators, 102 of the surveyed Business-to-business Web site performance is better, including the site comprehensive planning evaluation and site structure design of two types of indicators, The comprehensive score was 65.5 and 76.9 respectively, which indicated that the basic business Idea and website framework of business-to-business websites were generally reasonable, while the network marketing function, the website credibility index and the search engine friendliness of the website had a big gap from the professional standard. The average scores of these three categories were 44.2 points, 50.4 points and 38.2 points respectively.

Domestic business-to-business E-commerce sites are mostly born between 1999-2001, despite a few years of development, if from a professional point of view of the website, the domestic business-to-business e-commerce site can be said to be excellent people are still only a few, this situation shows that The professional overall situation of domestic business-to-business e-commerce sites is worrying. These are distributed in all walks of life enterprise E-commerce platform, in the end can bring a lot of value for enterprises, their own and how much development prospects, it seems not optimistic. This also explains from another angle, business-to-business E-commerce has a large number of business opportunities, the majority of the existing Web site due to professional standards, its competitiveness is not high, these sites if not in time to recognize their own lack of professional problems and to improve, then will face a competitive position of the embarrassing situation, It also means that these early business-to-business sites have been easily ceded to new entrants for years in the production of business-to-business markets.