Property developers: The new game hasn't started yet.

At the beginning of May, the chairman of Huayuan Real estate was once again pushed to the cusp. First, in an interview with the media, he said that he was "the third most people want to beat", after Koizumi and Chen Shui-bian. Only a few days after the comments, Ren Zhiqiang in Dalian, a forum, enjoy the "presidential level" of the shoe-throwing treatment. Ren Zhiqiang, who was dubbed "Big Mouth" by the media, was evaluated as "the most educated person in China's real estate sector, and probably the most sober and thoughtful person". In the real estate sector, Ren Zhiqiang is an alternative.　　He is always in the whirlpool of right and wrong, repeatedly expressing some not nice but true views. Property developers have been anxious lately. In the "History of the most stringent property market control policy" before, many people appear confused, helpless and helpless. And just a few months ago, there were real estate developers who said, "It's a bit embarrassing to make money." "In the face of reporters ' questions, many property executives declined, and the new policy was not willing to talk more." They are not sure about the impact of the new deal on the future of the business. Tough policy crackdowns have left them feeling at a loss for a while. "The core of the development of real estate companies is to look at policies," said a senior executive at a real estate company. Dingyuan, a professor at Ceibs, published an analytical article entitled "Vanke Truth" last year, and analyzed the "good student" Vanke in real estate listed companies from the financial statements. The analysis reports that Vanke, a good performance, good growth, by the capital market pursuit, and constantly create value for shareholders is not perfect. Although Vanke's profits have been rising in recent years, the net amount of cash flow generated by operating activities has always been small netting profits. After analyzing the financial statements of Vanke Company for nearly 10 years, Professor Dingyuan that the development of Vanke is "profit by inflation, growth depends on financing" road, its core competencies embodied in the land, financing two links, and build houses, selling the capacity of the House is not so important. Vanke is not a special case, but a large number of representatives of real estate enterprises.　　After the "Golden 10" of the crazy profit and growth, most real estate companies have been accustomed to the "bicycle" type of profit and growth model, once the external impetus to lose, it is difficult to continue to walk on their own. In this stage, the real estate enterprise only "lives or dies" two choices. Feng, Chairman of the Board of directors of the Wan Tong Group, believes that the era of "savage growth", relying on land use, relationship, land price, house price growth and luck, is over. Next stage, the real estate enterprise will face a brand-new game, the real can let the enterprise run to win the market, the race wins the policy, the race wins the competitor, is no longer the development ability, but the enterprise's own operation ability. The real estate enterprise needs from cost-driven, opportunity-driven, relationship-driven, and transformation into a research-driven, creative-driven, strategic-leading enterprise. Feng Hope Wantong can "eat soft rice, make hard money", with creativity, innovation, integrity, brand and talent and market race. "It's a tough transition," he said. Feng said, "Li Ka-shing and Sun Hung Kai Group spent 15 years to finishinto a transformation, Wantong may take 10 years. Need to slow down and learn to tolerate moderate growth, not crazy growth. ”