Qingdao Haier asset integration to enhance competitiveness

Today, Qingdao Haier (600690) issued a board notice said: 1, the company will revise the daily associated transaction agreement, the procurement agency fee from the original 2.25% reduced to 1.75%; 2, depending on the holding subsidiary Haier Electric (1169.　　HK) 's share price performance, consider increasing its shares in the next 12 months; 3, the company will increase the capital of Zhangqiu Haier Motor Co., Ltd. 70 million yuan, for investment in the construction of 4 million refrigerator compressor motor production line, the production of new motor. The reduction of the procurement agency fee, the impact on the Qingdao Haier is not only reflected in the cost of reducing and the corresponding increase in profits, more is to let investors see Qingdao Haier and its major shareholders in improving related transactions and strengthen corporate governance determination. From the establishment of Chongqing Haier Household Appliances Sales Co., Ltd., Chongqing Day Shun Electric Appliance Sales Co., Ltd. to solve domestic sales related transactions, to set up "Qingdao Haidari Procurement Service Co., Ltd.", some of the main exclusive parts of the pilot procurement, and gradually solve the purchase of related transactions, and then to reduce the procurement fee Qingdao Haier in recent years in the settlement of related transactions in the efforts to do, no one does not show that Qingdao Haier's interest in the interests of the real and sustained concern, as well as Qingdao Haier large shareholders of the company's long-term healthy development support.　　This reduced procurement agency fee reflects the majority of shareholders for the sake of listed companies, the initiative to propose the plan, to market expectations. But the announcement matters to the Haier electric Appliance's shareholding holdings, can consider as the Qingdao Haier to give more full play two capital market platform synergy effect the further attempt. Although Qingdao Haier and Haier electrical appliances in the first quarter of this year have been realized and table, but in fact, the two sides of the deep resource integration has not been completed, its Japan-Japan shun electric chain to Qingdao Haier's driving force has not fully demonstrated, the daily shun in the 三、四级 market marketing network, with "Haier" brand in the 三、四级 market strong influence,　　The two sides of the deep synergy of the future performance of the promotion will be quite strong, the overweight show is strengthening the control of Haier electrical appliances, is expected in the future will further support Haier electrical appliances to create a combination of virtual reality network, send service to the marketing model and business. In addition, the cooperation with the Danfoss Motor Investment project, but also the announcement of another bright spot. Danfoss is a refrigeration and air conditioning control, heating and water control, as well as transmission control and other fields in the world's leading manufacturers and service providers, and Qingdao Haier and the company to carry out the project successfully completed, Haier will further strengthen the technical capabilities of the motor, strengthen its industry in the leading position in technology,　　In order to greatly improve the production capacity and market share to lay the foundation, so as to further enhance the upstream key components-compressor production enterprises influence, improve the core competitiveness of enterprises. Qingdao Haier announced the matter from the corporate governance, asset integration and technical strength of three aspects to enhance the company's competitiveness. In the "home appliances to the countryside" driving force is still strong, "old for new" coverage of the expansion of the background, the future trend of home appliances industry is obviously good, and in this context, the company as a visible very ambitious. Market pointsAnalysts believe that as the white power industry leader in the future performance of the Qingdao Haier is well worth looking forward to.