Quarterly net profit increase 69% Next move the main interactive screen

South of the news over the past few months, group buying and consumer access to huge financing, but the last profit is the media. On the evening of 23rd, the distribution of the 2011 fiscal year two quarterly earnings showed that its pre-tax total revenue of 196 million U.S. dollars, the main business growth of 48%, the second quarter net profit of 42.8 million U.S. dollars, an increase of 69%.　　It is worth mentioning that E-commerce is the fastest growing category of advertising, including E-commerce and group purchase services, Internet service advertising revenue has accounted for 11%, but only 8% in the last quarter. Distribution Media C E o Jason revealed that the interactive screen will be the focus of future media business. According to the introduction, a new generation of interactive LCD screen in the fourth quarter in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Hangzhou, Chengdu, seven major cities, is expected to be extended next year to 20 cities nationwide. "The audience has now produced 30,000 interactive screen, each interactive screen is equipped with R FID induction zone, consumers with special card brush, the relevant ads, preferential information will be introduced into the consumer mobile phone. We believe this move will make advertising more measurable.　　"Media Vice president Shanhairong told the south are reporters, E-commerce, FMCG and other industries advertisers have high hopes for this new business, they intend to pass the new platform for gift delivery." However, Jason said that the focus is not currently using the effect mode fees, or the use of time-long charges. For example, for each advertiser 15 seconds of advertising a week price is 188000 yuan, and this is for a city coverage. "The audience will adjust prices starting next January 1." ”