Quick solution to the problem of rapid decline in keyword rankings

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Recently, March 12, found that most of the site keyword rankings are in the drop problem and hundreds, my site is no exception.

First, take a look at the 12th website of Guang Sheng de

We can clearly see the site's rankings and snapshots are not, included is also a decline; site: Query website is not on the home page, there will be a lot of seoer think the site is the search engine punishment, thought is the site down right, but in fact it is not so. We need to look back yesterday or the last one weeks of our own optimization method is right, there is no cheating, or buy and sell links; This is related to the site whether there is a penalty stage, if the site is precisely because some illegal means to cause the site was punished, then we need to find out the problem; Instead of blindly updating the content and sending out the chain, thinking that doing so would restore the rankings; it was nothing at all; it was a stupid act. Then I have not done some cheating behavior, the optimization of the site operation is also very correct, but the rankings are suddenly hundreds of the outside; Let Guang sheng de small wei to answer for you, "quick solution keyword ranking rapid decline problem" is divided into two parts:

1. Common Station factors

A lot of seoer think that the reason for the decline in rankings is because the site is down right, but Xiao Wei does not think so, if the factors that affect the ranking of the site are many, can not blindly think of the right to drop the cause, because there are a lot of site structure and the details of the station did not lead to a decline in the ranking reasons.

㈠ boilerplate text: Boilerplate text is the site at the bottom of the keyword also added anchor text point to the home page, as shown

This is obviously cheating behavior, it is recommended not to do this; the bottom of the site is a clean place, is not suitable for the placement of unrelated things; many seoer think the keyword density is not enough in the site to add keywords at the bottom of the keyword thought that this increased the keyword density can be upgraded keyword ranking; It is precisely because of these practices that led to many sites are down the right and can not find the reason; so we need to keep the site at the bottom of the information is clear and clean, as if our Kwong Tak website;

Figure:

General Enterprise Station to put some copyright, contact telephone and record information; what other keywords add density in fact is in doing keyword piling cheating behavior, search for some cheating is very strict grasp.

㈡ path is not unified: Some sites are using ASP program to do, the path is of course the dynamic path is not conducive to the search engine on the site to crawl and collect information; like the dynamic path before our site is: index.php?m=content&c=index&a= List&catid=18page=1 such a path is not conducive to search engines to crawl and not to use the visual above; but now we have the dynamic path has been modified to static path such as: http://www.***.com/2014/skill_0313/ 144.html; We want to change the dynamic path to a pseudo static path after the need to check the site has no dead links exist; If there is a deal immediately, otherwise it will become a site bomb, do not know when the explosion; so we need to check carefully.

㈢ Content quality: leading to the decline of the site keyword ranking is the content has no quality, most sites have plagiarism behavior; some of the better is to do false original; so we need to help the quality of the content of the good, try to do some for the user valuable content.

㈣ Picture properties: The image plus the ALT attribute is to facilitate the search engine to crawl, if the picture is not added alt when the search engine is not able to identify, so from the SEO optimization point of view the picture must be added alt attribute.

㈤ Information Integrity: Many corporate websites will not have their own product information perfect, information has improved to improve the user's understanding of the product is helpful; The user experience is good the search engine thinks the website is helpful to the website and decides to lift him up.

2. Common station outside the chain problem

㈠ outside the chain was removed: Sometimes we need to pay attention to their own information is not deleted or banned, it is best to send the chain of the outer chain when the URL stored in a notepad, over one weeks later we go to see if these links have not been deleted; Immediately to the Baidu webmaster platform-Outside the chain analysis tool to delete some of the chain links to reject the link, or the search engine will think that these are spam links, resulting in a decline in ranking problem.

㈡ friend chain is down right: Friendship link is the highest transmission weight method, so a lot of people will go to do links, or some single necklace, not check the other side of the site is dangerous, Baidu officials have already made a note: links will be implicated in the possibility of the right to fall, the site is because of some illegal optimization means, Thus causing the site to be punished, then we may be punished by the search engine, so we need to check their friendship links have not been down the right or the like.

㈢ outside chain is hung horse: There are some special black optimization staff in the chain above the link on their own website to get outside the chain; we have to check out the chain when we have to look at a few pages have not been hung, if there is a webmaster tools there to reject the link.

㈣ domain name is hacked: This is a special case, we have a website is the gambling site is linked, but we look at the source code is not found, the problem is that we have a few months, recently we have to find the domain name problem, some outlaws black into the domain name business, In our domain to tamper with, so that our site has not ranked for several months, but recently we have finished processing, but also with the domain name negotiations well; now our site rankings are restored.

Summary: We guang Sheng de small Wei has enumerated the station and outside the station common problems, in fact, we do optimization of the most important thing is to put some details of the problem well, otherwise think or good ranking is difficult, so we need to observe the situation of the site, found that the problem needs to be dealt with promptly

This article by Guang Sheng de small Wei http://www.laohuaxian.com/original, such as reprint article please specify! Respect others ' information.