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Yesterday is January 4, 2012, also called "201314" homophonic "Love you Lifelong", I believe that we have been feeling around the love of it, in such a day, there are wood to their favorite people vindicate it, about such a, I started from work to work has been feeling this point, In the QQ space, everywhere in the 201314, in micro-blog, are talking about today's possible only day homophonic day, this excitement also infected more people's participation, then the author from yesterday's attention to the place, say, network marketing needs cheats.
Before: "201314" is a date, from this date to see that everyone's crazy, in fact, from the 19 floor can see a lot of friends are booked in this day to get a marriage license, hope to be together for life, this itself is an event, this is also the marketing of forward-looking, Do not know how many friends on this day for their own network set up a different channel? Such an event, specifically, in the YY voice, in a variety of games, couples meet in this day to form a marriage, but also have to say that with the help of this day, love and fire A. Since it is a marketing type of event, it can be seen that this type of date event often has a certain degree of preparation, such as last year's Olympic Games, but also an event, but the events in this event every day is a very large immediacy, not much planning space, this is the difference between events, So what should we look at online marketing about this type of date event?
First of all, what are the trigger points for 201314?
201314 What Trigger point, this point, go directly to Baidu, generally speaking, is not to come out, only the collection is the positive solution
In Baidu, "201314 Send What Gift" series of topics up the fastest, nature is also a theme, about other "201314 card marriage" and so on topics can also be taken into account, this is only 201314 of Baidu, naturally we have other ways to find their own play space. such as the figure is Taobao on the 201314 (even Taobao also have, visible hot degree)
In this, if it's marketing, then for the friend to do Amoy is a market, but if you consider receiving, it is certainly in advance to do is the only need to plan it, lack of Taobao, without Baidu, and then look at Baidu search tips, we can dig to play the trigger point of thinking,
Summary of the above trigger point, you can analyze more information oh, for example, "201314 gifts", "201314 SMS", "201314 message" and so on can play a place, and even "201314 marriage" for the wedding industry is also a good theme for the entry point.
Secondly, with the help of these trigger points, publicity
What is the creation, then I took out a keyword slightly, "201314 gift" this keyword to a simple explanation, such as figure Baidu Know (a simple screenshot, because Baidu know too much too much)
In fact, a lot of friends in the biggest question and answer channel to find their own answers, ask 201314 should send something good, and generally more at the end of December 2012, because at that time want to start shopping, this is also a marketing of the golden point, sometimes gifts such things, The question is always in the front. This is Baidu know, in Baidu know, we can also see a lot of marketing ah, for example, on the map of the place, is a number of deliberately done, I believe that these are deliberately to do the promotion of marketing, can not leave the chain of time, leaving their own brand name is not a good way. And in other ways, as pictured
These are also recent releases, and looking at these snapshots, you will be even more surprised, because snapshots are usually January 4 (the most recent internal snapshots are usually included in the time), indicating that on the January 4 when a large number of 201314 of gifts and other topics, also explained that the feasibility of this marketing model, That is, blog, Forum release and recommendation, so as to expand the scope of marketing.
And finally, different needs and different means
What are the different needs, in the above mentioned "201314 gifts" next, to say something else, the following figure
If a gift is an essential word for promotion, what about a message? Is it another kind of demand, in fact, in this day, we get the marketing trigger point includes the following kinds, often is the gift, text, these, if the text-oriented words, then the text message is another way, This can be seen a lot on the pig. How to use it, often can be collected in advance a lot of blessing messages, then start to do these tasks, if there is a great demand in the pig, then in each big life group, there will be a certain market, these are also very good access to marketing, according to demand to do, there will be more market-oriented space.
or text, in the Baidu post "201314 bar", there are a lot of text information, such as the figure
These are posts posted in the post, visible type of confession is also a demand for a very large place, if the demand in place, attach a gift, such a will have the effect of a multiplier.
Well, about 201314 on the temporary write here, I hope you can do their own marketing, looking forward to the next 203344, love you for ever, let moved always in, beautiful picture www.qqleju.com, moved, growth, love, let happiness forever.