Real estate website Soft article actual combat experience

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Network promotion for 2 months. SEO and other things I believe that we are more than I feel. It's no better than to swim in here.

Let me briefly talk about my experience of using soft text to promote in the company.

There are two types of soft text:

1. The soft text of the straight point:

This kind of soft text directly promote their own web site business, readability is not strong. For the need of netizens may look. For example, the article is the introduction of Chongqing second-hand housing autumn Rendezvous Group buy information, if I consider buying second-hand housing, I may be concerned about, but this kind of soft, lack of vitality, is the ability to spread automatically, even if the interested person looked after, also flatly will not reprint, because now the netizen is not silly, can distinguish out this is a soft article. But this is the direct soft text, the business of the website often has the impetus. For example, I want to buy second-hand housing, is due to see the soft talent decided to buy, because the article clearly explained the autumn fair second-hand housing will buy less than a few percent, so I entered the site to participate in the business of group buying.

Instance：

October 2008, the company's radiant real estate site launched the autumn housing fair second-hand buy activities, soft text straightforward, introduced the site of the autumn rendezvous group buying activity rules and enrollment methods. Soft writing, to a Wei guest site with 400 cash posting task, the event lasted 7 days, a total of 4000 issued in paste, of which 2000 is a valid post. The number of participants enrolled in the website statistics is 47. As we all know, real estate is a lucrative industry, these 47 people can generate a lot of profits for the company, we could imagine.

The original soft text is as follows:

Http://www.xyyhouse.com/advisory/html/1234945367671.html

The advantage of naked advertising is: to the user directly;

Disadvantage is: The article does not have the ability to spread.

2. Non-revealing soft text:

This kind of soft article typical characteristic is, does not directly introduce own website's business, but own business has in the article has played the certain function. For example, 08 years of Yan Zhao door, such as you in the open Taobao shop to sell cameras, the use of Zhao Yan door time slightly hype, you will be issued. You can write an article that Edison Chen is deeply immersed in the Yan Zhao door, it must be mentioned, the crown to do the XXX when the use of a certain brand of the camera this article of course is descriptive of the pornographic, but here mentioned the brand of mobile phones, there will be a lot of people to search and buy, this is a kind of hidden soft text. Do not show the soft text summed up is like this, (1), does not look like a soft text, it is easier to accept. (2), has the very strong readability, the entertainment, everybody all has reproduced.

Instance：

Because I have not graduated, the real estate understanding is almost zero. So it is impossible to write a soft text with a grade of gold. But just grasp the concept of the invisible soft text. Of course, I admit that there is an unkind place, select the outstanding number of reprinted real estate articles, slightly modified, into their own web site, so that it becomes their own soft text.

"A people have something to say about real estate" this post I incorporated the following sentence:

"On the issue of housing prices this year, I urge you to look at the community has said a few of the 09 house prices in Chongqing article, his mother is quite incisive." Want to buy a house?

This article I first published in the focus on real estate, no accident by the small series recommended to the top, now this article browsing times for more than 150,000 times.

You reader may not understand, this and my website have any connection?

Oh, tell you.

"Community has words" is my site under a column, now through the search keyword "community has words" to the site's IP has 40, which for me is not a small harvest.

Of course, the premise is "community has words" this keyword I must in Baidu and Google ranked first.

A few days ago I modified an article called "Longhu later: a person without wisdom, the whole army without wisdom?" article, added a link to a website, was Chongqing Tianya Plate, also brought a lot of traffic.

We must have Lenovo force, is to see a good article, the first thought is how to turn this article into a soft text. It's up to you to make use of excellent articles.

A people have something to say about real estate.

http://blog.focus.cn/group/blogforum_detail.php?blog_id=22068836&msg_id=160786515

Longhu later: A Man without wisdom, the whole army without wisdom?

Http://bbs.classic023.com/thread-210553-1-1.html

The characteristics of the soft paper is very strong communication force, but the characteristics of the hidden soft text is not obvious advertising.

Finally, add a link to your blog,

http://www.51chc.cn/

Just use free space to open the Bo!