Recent Chinese online tourism market smoke

Source: Internet
Author: User
Keywords Ctrip Art dragon online travel
Tags art dragon blog business consumers ctrip direct directed enterprises

The recent Chinese online tourism market is smoky. June, Ctrip, Yi Long, mango nets, cool news travel Network, cattle network, and other online tourism enterprises have launched "rebate promotions" and other concessions, including the war slogan of the Arts Dragon is particularly radical, directed Ctrip ...

The price war is full.

As early as this June, Ctrip launched a high-profile "hotel group buy direct minus 10%" activities, the regular hotel business has also done "a full budget hotel return to the present 30 yuan" promotion. Subsequently, the Art Dragon on the launch of "high-star hotel return 100 Yuan, Samsung (micro-blog) hotel back to 50 yuan, budget hotel return 30 yuan" promotion. And always low-key Mango net June 28 also announced the launch of the 80 million-yuan subsidy scheme, the launch of the Hotel carnival, July 2, the Arts Dragon continued to follow up, launched the "largest scale, the greatest intensity of the summer promotions."

At this point, July 5 Ctrip announced the start of the full start of the "monthly crazy Reduction, daily low-cost" activities, a year, and said the event received 500 million U.S. dollars (about 3.2 billion yuan) of the budget authorization. Ctrip "Put words" 5 days later, with the net throw 90 million yuan into the price war. But always and Ctrip "Die Pinch" to where network (micro Bo) in 4 days after the announcement of investment of 30 million U.S. dollars (about 200 million yuan) to create a tourism intelligent service platform.

Ctrip Art Dragon Frontal PK

This menacing price war, the most intense to belong to the "War of Art", art Dragon promotional ads face Ctrip, "Ctrip buy no, we have;" Ctrip buy some, we all first hit 90 percent and then minus 1 Yuan ";" Yi Long Coupon hotel, ticket general. The Beijing-Shanghai route returns 50 yuan per ticket. Threatened to and art Dragon dozen price war Ctrip, please put the horse over. Let brother See you also return each ticket to the customer 50 yuan. Such head-to-head competition is rare in the industry. Ctrip announced the launch of the 500 million-dollar big promotion, Art Dragon CEO Cui questioned "recently my peers said to take out a 500 million-dollar promotion, according to this caliber calculation, art Dragon has to all the members of more than 10 billion yuan of electronic consumer coupons, more than 1.5 billion U.S. dollars." "Cui's words also caused widespread question, the art Dragon's electronic consumer certificate How many is the successful conversion to consume, this kind of promotion is the blind promotion without the pertinence."

Ctrip Travel Network Marketing Vice President Mr. On this wave price war revealed, "Ctrip prior to whether to intervene in price war restrained attitude, but from the current situation, look forward to the other party's conscious rationality is no longer possible." The result of this round of price war will be 6 months later, not more than a year to see, after the chaos will have Zhi, will find the entry threshold for online tourism higher.

Consumers are the last winners

No matter how art Dragon and Ctrip die, many analysts and the industry's other view of the war is surprisingly consistent, the ultimate beneficiary of the price war will be consumers. Cool News CEO Haijun said: "First-line OTA (online travel agents) have a certain brand value, who is not willing to lose the brand because of price war, so this price war will eventually have the bottom line, is to maintain adequate service quality under the low profit, which has no harm to consumers. ”

For the major online tourism such a big promotion, let's not consider their published data is a gimmick or genuine promotion, I believe that with the escalating competition, the online tourism industry's price system will be more and more transparent, OTA price war, consumers laugh very happy.

Expert opinion

Price war should not sacrifice service quality

Dai, dean of China Tourism Research Institute

The emergence of price warfare is the result of the development of market supply and demand relationship to a certain extent, from the online tour, Ctrip claimed to take out 500 million of dollars to do promotions, and other online tourism companies have to follow the introduction of different strategies to deal with, for the time being, regardless of the companies claimed the authenticity of the figures. But it should be pointed out that the price war should not be the first to reduce the quality of service to consumers as a price, but also can not harm the interests of suppliers.

For example, in the past to buy a ticket from the Internet can send tickets to the door, the goods to pay, but if the price of the ticket after a slight reduction, become only on the designated location to take tickets, this is a vicious price war, the entire industry is a setback in service levels. On the contrary, if the price reduction is through technological innovation, optimize channels and other ways to save the cost, which for the interests of consumers and suppliers will not be harmed, this price war is benign, it will promote the online tourism industry as a whole level of improvement.

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