Record: A typical life of a search agent

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The alarm clock rang, exactly 6:50. Wang Xiumin hair for 6 seconds of stay, hurriedly climbed down from the top, accidentally knocked down the lower berth of several basins, issued Shinti sound.

This is a 20-square-meter, neatly packed hut with a separate bathroom, but no kitchen. 28-year-old Henan woman Wang Xiumin with 10 minutes to wash finished, spent nearly half an hour to play foundation and skin care products. 7:30, Wang Xiumin carefully lock the door, walk down the 6-storey staircase, launched the newly bought 26 bicycles. 7:45, Wang Xiumin parked the car in the driveway ditch a newly-built community doorway.

The community has not been finalized, green space is also piled a lot of building materials, a few face dark small security in the vicinity of building materials patrol. 　　has been stationed in the community more than 500 households, at least 2 are Wang Xiumin Company's peers-Wang Xiumin their own companies to sell major sites of search rankings for two years, in the industry is also a small well-known. 7:55, Wang Xiumin opened the room in the 17th building 12 floor 1205 rooms of the door, from the toilet basin to pick up some water, began to clean the office of two rooms and a hall.

This office is rented by Wang Xiumin, which rents 3500 yuan a month, 5 times times more expensive than the one she stays in. Wang Xiumin's company name is called "Chi Shing", which is Wang Xiumin's own, meaning "to make money with wisdom and integrity".

Wang Xiumin home in Zhengzhou near a county, she is the second daughter of the family, there is a younger brother below. Wang Xiumin graduated from secondary school ten years ago, and now the search company is the second company she started, but it was her first or seventh job. In secondary school statistics Wang Xiumin has done medicine, real estate, computer accessories, software and many other industries, but the nature of the work is mostly sales. Before 1.5, Wang Xiumin's first computer training company closed and liquidated, and Wang Xiumin as a major shareholder, without a penny. She borrowed 100,000 yuan from her friend and registered for the new company. Give 100,000 yuan to friends, she turned and took 15,000 from home, with 10,500 pay the current office for three months rent, the remaining money recruit 12 employees.

Nearly 8:30, the staff are coming, but two people are late--these two people are always late, Wang Xiumin said that the two people are likely to have found a job-hopping "under the", will soon leave.

8:35, Wang Xiumin Simple to the staff to speak, the effect is faster than 51, encourage everyone to do a good job. She specifically mentions the new two little girls Jia and Liz yesterday, to the old employees to "bring them more." At 8 O ' 40, the employees began to work. Wang Xiumin and Liz to their offices--the smaller of the two rooms--assigned them the industry, the so-called industry is to sell the broad range of search rankings. Jia's main industry is catering, Liz is mobile phones and stores.

"You've all been on the net before," Wang Xiumin began training, "Do you know what a search engine is?" Two little girls are not clear. "Search engine is a few websites, who want to buy things on the top look for", in front of the reporter said so "elementary" things, Wang Xiumin seems a bit embarrassed, also appear a bit anxious. "But there are a lot of things, a few Baichi, which are in front and which are in the back?" This ranking is valuable "Wang Xiumin began to cut to the point," you get a phone book, in your own industry more calls to ask people to buy ' search rankings ' on the line, there are want to buy to me, I come to talk about the price. May be afraid of two little girls not heart, Wang Xiumin also stipulates that they each day to play more than 50 phone calls, and hit what to record down.

"No way, are junior high school graduates." This industry is so, the quality of personnel low "send away two little girls, Wang Xiumin turned to tell reporters," restricting the development of our company is a capital, one is talent. "Wang Xiumin's recruitment standards are high, because she felt that the scope of the search rankings is too wide, which requires people to sell rankings must be wide knowledge, to know what things can impress each other." In this sense, there is a big gap between selling search and ordinary sales work.

Wang Xiumin himself and the new two little girls, "Chi Shing" now has 11 people. This was two fewer than when Wang Xiumin first set up the company, six fewer than May 2003. "At that time the business is good, everyone is afraid to come out to advertise, all sell things on the internet," Wang Xiumin said, "When they call us, we do not need to discount, the months of the month sales can be nearly 200,000." ”

That was a prime time, in May 2003, when only one person Wang Xiumin sold 6, 70,000 of sales. Many times, Wang Xiumin is selling a package of packages, that is, corporate mailboxes, bidding rankings, advertising services, such as comprehensive packaging down, a total charge of more than 10,000 pieces. This profit is still very rich-general rules, search products to agents of the site discount is 60 percent, that is to say, sell 10,000 of search ranking services, agents can theoretically get 4000 yuan of profits, corporate mailboxes and other profits are higher. If the volume of sales is larger, can become a product of silver, gold agents, you can get a lower discount.

Unfortunately, by August 2003, Wang Xiumin obviously felt "market chaos." At that time is the media first set off speculation frenzy, after a lot of publicity and bewitched, many people think that selling search rankings is a lucrative industry, a lot of people crowded in, "the entire regulation is disorderly, new to do not understand this industry, will reduce prices and lower prices."

Only the Beijing market, the most time the search agents have reached more than 500. Newcomers have some strong, these companies are aggressive, have played a price tag. A company with a large size (more than 30 employees) even reported a 55 percent low price. Wang Xiumin Analysis, the company is to maintain a site from a low discount, in order to increase the rate of loss at all costs. But no matter how inconceivable, the market really began to impetuous.

"Chi Shing" insist not to reduce prices, just at the beginning of the old customers do not say anything. By November 2003, Wang Xiu sensitivity was under pressure from the industry. A lot of her sales staff to find her crying, others are 60 percent 70 percent, we do not discount how to sell? During that time, the loss of old customers was serious, and the old staff were also losing a lot-by the end of 2003, the "Chi Shing" Company's sales from 17 to only 4. In order to survive, Wang Xiumin to the clerk's reserve price to 80 percent.

12:10 noon, Wang Xiumin warm greeting reporters to eat lunch. Except for Xiao Jia and Liz, there was only another little boy. As for others, "not selling things, staying in the office is also depressed, have gone to the customer," Wang Xiumin said lightly.

"Chi Shing" to employees of the basic salary is 500 yuan, in addition, according to the price of sale, you can get 10% of the Commission, the overall calculation, the average monthly income of the salesman in more than 1000 yuan-if the sales reached 15,000 wages can reach 2000--but Wang Xiumin here no one can reach, before there was a, Unfortunately, the job is now gone. All the salesmen do not have the food subsidy or any other subsidy and go to the client to take the bus by themselves. Wang Xiumin told reporters, "Chi Shing" to staff treatment in this line is very good. The ordinary company, mostly only gives the salesman 200-300 basic salary, even does not give the basic salary. Office environment also often in the half of the basement, recruited more than 10 people, 10 hours a day, forcing them to keep on the phone, which is a search agent the most common form.

Salesman in 82, 83 was born more, mostly secondary school or junior high school education, not a Beijing person. Wang Xiumin said that according to the contract, if they do enough for two years, will give them insurance, but there is no one salesman to reach this deadline.

"I feel very good about the staff, but what about them?" ", Wang Xiumin feel very wronged, because there have been too many times, her staff learned to sell skills, take customer resources ran, their own new company or job-hopping to other companies." This situation since the Spring Festival has occurred three times, "Now there are so many training, I do not know should send them to learn, just to let them learn to hit my price?" "The root cause of this situation, Wang Xiumin think is a few major sites on the management of agents more confusing, and the entry threshold is too low." Take a well-known website as an example, as long as enough to pay ten thousand or twenty thousand of the margin, you can obtain its agent qualifications. Even if for some reason has been disqualified also does not matter, that person can also go from other agents to subcontract, as "two agents." "You may not believe that sometimes the second agent to get the discount than we are lower!" Wang Xiumin said indignantly.

15:30, outside the office of the little boy knocked in, asked Wang Xiumin said customers to 75 percent signed six months, can accept. Wang Xiumin dragged the little boy muttered for a long time, finally no way, or accept the price. Wang Xiumin's face is not very good-looking.

Speaking of enterprise mailbox business, Wang Xiumin very happy. She put the second half of the focus on the enterprise mailbox above, because this line of higher profits, and people are easy to find, "the mailbox of the variables are not as much as search." Wang Xiumin said will not give up the search industry, because this line of profit is quite high--5, 6 people, taking into account the office costs and a variety of taxes, the monthly turnover reached 4, 50,000 can be pulled flat, basically will not lose money. But Wang Xiumin temporarily do not want to devote too much energy to search the market, because before is shuffle pattern. "Now the agents will certainly die a large number of operators (the search site) between the shuffle, between them who can survive is not necessarily." I'm not in a hurry, put in a little bit, can stick to this winter, don't let them clean me up on the line.

What kind of carriers survive? Wang Xiumin said it must be those who are stable, famous, and have a lot of users. "The second half of last year, I make a website promotion, result Zooey problem, always say upgrade." Today is in front of the line, and tomorrow is gone. 　　Then they gave me half of the profit, I was determined not to do. Wang Xiumin Company's current turnover of 100,000 per month, deduction of wages, rent and so on finally can be left 1 to 20,000. Company's existing types of customers about 1000, most of them are newly developed customers, Wang Xiumin statistics once, the result is able to continue in the second year not more than 40%. The ratio is also a relatively average number, and Wang Xiumin knows exactly what her peers are doing. Only in Beijing, engaged in the same business as "Chi Shing" has about 340 companies, the largest one has nearly thousands of salesman, but generally not more than 20 people.

18:30, the salesman went away. On this day, the small boy, a total of three salesman sold the search rankings, the highest one is sold out with 85 percent. Most of the salesman behaved very quietly, whether sold or not sold, can not see what facial expression. At the time of the sales wrap-up meeting, I didn't know why, but there were two little girls who were whispering excitedly.

20:25, Wang Xiumin rode back to the rental room. Although as a boss, but because in entrepreneurship, she gave her own salary of only 1500 yuan per month. Basically there is nothing left but rent and morning and evening meals. "I can spend a lot of my expenses on the company," Wang Xiumin explains.

20:45, chewing the water dispenser, "hot water" bubble of instant noodles, Wang Xiumin pointed out the window a new cover of the community to reporters that she bought three rooms a hall of the big house is there. Being able to rent a house and work in her own house is the best idea she has had in four or five years.