Red and green King old auspicious dispute: Gado dilemma

One side is reasonable, the other is contract.　　Gado seems to have only two choices, forbearance or unbearable. The window paper is finally going to pierce.　　The result of the dispute mostly is the field loses, but the most ache probably is Gado. Plainly, Gado only have Wang old Gigon cans trademark lease right, can not prevent Canton Pharmaceutical Group production, marketing Green boxed Wanglaoji, also can't avoid 2012 contract due embarrassment.　　Even more depressing is that with the 2005 Canton Pharmaceutical Group, the original chairman of the Li Yimin, the most to the strength of the backer. It can be imagined that over the years, Gado in dealing with the relationship between the broad drug must not spend less energy, but the effect must be poor-otherwise, there will be no drama of the press conference. From a wide range of drugs at the meeting to show the red cans Wang Old Kat products and sales data, and repeatedly mentioned "Wenchuan Big earthquake king Old Kat donated 100 million Yuan" on the view, the attitude of Canton Medicine is very strong, the heart of the Old Kat brand is his own.　　There are also industry insiders pointed out that the canton drug move in the intention of a renewal of the fare increase. And this posture, it is Gado most intolerable, after all, is Gado single-handedly created Wang Old Kat brand success.　　There is no Gado, there is no wanglaoji now. One side is reasonable, the other is contract.　　Gado seems to have only two choices, forbearance or unbearable. From the status quo, Gado has been to leave their own bridges. Do "Kunlun Mountain", into the high-end water field is a move, but has not yet become a potential. However, things tend to be odd, the more they stay in the way, the more the contradictions will intensify.　　Think about, why now canton drugs began to actively marketing Wang Old Kat brand, why two of the company's relationship deteriorated, is a very important reason is that Gado in recent years to the king of the strength of the investment in the weakening, after several years of high-speed growth, Wang old Kat brand, also encountered a bottleneck. Trademark Tangle, Gado weakened investment, wide drug, the relationship deteriorated, so the problem is more tangled, more sharp contradictions, Gado more fear, so reciprocating, cycle, there will be a foreseeable future. Author: "Chinese entrepreneur" reporter Sun Xin