Red Shirt net earn: Three common mistakes of enterprise blog marketing

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In the current domestic Internet environment, enterprise use of blog marketing is nothing new, most corporate websites have their own dedicated blog to carry out regular maintenance, but the enterprise use of blog marketing often have a lot of misunderstanding, today, red shirt net earn and everyone webmaster together to discuss the Enterprise blog marketing three common misunderstanding:

First, to avoid the blog marketing into small and medium-sized advertising in their blog ads, the effect is not very good, the main reason is not accurate. And no matter how straightforward or how clever the network advertising, will be in the homogenization of goods or services are submerged. To combine products with the network, take advantage of the unique properties of the network. Once the blog has become a naked advertisement, it will lose readability, not only the effect of publicity, but will let the operation of the situation has been on the thin ice of small and medium-sized enterprises corporate image has been seriously impacted.

Second, do not overestimate the interactivity of the blog in some well-known brands or marketing budget of the larger enterprises, the interaction between the blog and users is quite feasible, the fact that the effect is also very good. But small and medium-sized Enterprises Blog Interactive is very limited, the majority of small and medium-sized enterprises do not have much visibility, influence is very small, may not how many people know, and the marketing budget is limited, the official blog after the opening, may be very low daily visits. Generally speaking, most of the topics of lack of controversy and lack of gunpowder are often very difficult to arouse people's interest, let alone interactive discussion. Listen to consumer voice, and consumer interaction, SMEs are more through other means to achieve, such as customer managers of customer visits, after-sales research, telephone interviews, seminars and so on. The main thing is that some things are not suitable for the public, often the small area of communication under the line will be better, to avoid being used by competitors. For ordinary SMEs, the advantage of using a blog is to borrow a free channel, do their best to spread visibility, support sales.

Third, we should correctly deal with the relationship between personal opinion and Enterprise's position. The Enterprise's blog marketing thought is necessary to combine with the enterprise website content strategy. At present, many small and medium-sized enterprises have also built their own web site, but because of technology and other reasons, the company's Web site update is slow, but the blog is the best is often updated, which leads to information transmission there is a time lag, the content of the blog due to interaction may have many new views appear, At this time, we need to pay attention to the personal point of view and the company's consistent position, personal marketing thinking and corporate website propaganda content to maintain consistent. To sum up, small and medium-sized enterprises in order to change their competitive disadvantage, can completely innovate marketing thinking, keep pace with the times, the full use of blog marketing, but also to carefully operate, avoid entering unnecessary misunderstandings.

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