Reflect on those who hurt the design of enterprise Station user experience

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Enterprise Station in the user experience aspect almost do not good, the Enterprise station designer basically will not consider this question, therefore many enterprise station even if has thousands of IP traffic every day, but the real user consults the number of times very few, why can appear this kind of situation? The bottom line is that the Enterprise Station user experience does not do well, Including the Enterprise station page design, content planning, product design and so on. The details of these things can improve the number of consultation, in addition, customer service staff also plays an important role, in fact, many enterprises on the station's customer service staff is a decoration, consulting for a half-day no one is common to you. Those unreasonable design seriously hurt the user experience, but also the common problems of enterprise station, the future want to do a good job in the enterprise network Marketing first to do the official website, the following author lists several harm user experience design.

First: corporate news distracting

Enterprise Station how to position themselves? Mainly to promote corporate image, or sell products, I think both have, but most of the small and medium-sized enterprises or to improve product sales, I hope that customers through Baidu to find their own website, and then purchase their own products orders. Can in fact most of the enterprise station like to put the news and company introduction on the home page important position, this is actually a distraction, the enterprise station should put the product in an important position, and for the display of products can be some innovation, to the user a bright feeling. The user will not pay attention to the news content of the enterprise station, is the product and product use class article, so the suggestion or the Enterprise News column changes to the product use attention item and so on column. The location of the home page is very valuable, suitable for some important information, for the enterprise station is the product of the most important!

Second: Advisory Class window flying all over the sky

Enterprises will always have the advisory category of the window, user-friendly advisory questions to customer service, the most typical is the medical site, often have a large pile of windows, and each page has installed a window, which makes people very disgusted. Some can not even turn off, do not know whether the pomegranate algorithm will hit such a page, although not the window ads, but in fact has affected the user to browse the page information. The purpose of the enterprise is to let the customer consult, but it is somewhat counterproductive, in fact, as long as the contact information, consulting methods such as the page in a prominent position on the line, for example: You can put a floating window on the left or right of each page, so that users can click on each page, there is no need to engage in a large pile of windows. This kind of compulsive counseling is actually hurting the user experience, the enterprise station should focus on products and customer service personnel, customer service personnel need training, need more professional for customer service answer questions. Products need to highlight their unique place, compared with similar products where the advantages.

Third: Product pictures and descriptive text

Like to let users better understand the product, the most direct way is to write a good product description, as well as a clear picture of the product, and the product description is mostly some professional strong text, but this description of the text may be most users can not understand, can be used in plain language to describe product characteristics? For example, a corporate station that sells mosquito nets can highlight the characteristics of their products in contrast to other types of mosquito nets. As for the product picture suggest not to do some watermark on the above, the picture also need to deal with, do not make some vague pictures on the above. Of course, if you can match the video introduction on the better, after all, the text is not very like to see, there are video introduction will choose Video. This can be referred to Taobao, Taobao has a very good product has video introduction, teaching users how to use products, and so on, the illustrations can certainly attract users to read.

Summary: The enterprise station has many places needs to improve, the user experience is always the core link in the website operation, the enterprise carries on the network marketing the first step should be the operation good own website, then takes this as the platform unifies other marketing way, the promotion own enterprise image, or sells own product. The above author enumerated three damage user experience design, for different types of products need to think from the user itself, enterprises to network marketing still need to try! Article source: Super soldier Wang txt complete download http://www.55660.com/txt/ Chaojibingwang.html are original reprint reserved address