Remember the Ello called the Facebook killer?

Absrtact: Remember the Ello called the Facebook killer? It advocates simplicity, beauty, no advertising, a user-centred social land, and a clear objection to Facebook's commercial nature. For Facebook, users are products and advertisers are their masters. Ell

Remember the Ello that was called the "Facebook" killer? It advocates simplicity, beauty, no advertising, a user-centred social sanctuary, and a clear objection to Facebook's commercial nature-"for Facebook, users are products and advertisers are their masters." "Ello Fu has attracted the attention of a number of tech writers on the line, with more than 1 million people waiting to be invited to join in just one months, and 5.5 million dollars in financing in October."

The media's attitude towards Ello's determination to create a social network without advertising is mixed, and according to ComScore's data, Ello's independent visit from October to 275,000 users to November has fallen to 125,000, the user in the early although very aggressive influx of Ello, but then also did not publish how much, user activity is not high. Still, the Ello will launch the mobile-end app and redesign the site.

Ello's iOS and Android versions will be launched in 2015, the official said, though not specified.

At the same time, Ello will redesign the site and still maintain its minimalist black-and-white style, but will adjust the messy interface to make it look more visually appealing. Web site for several months, Ello also often improve the function, such as the official launch of the day on the addition of "Reply All", earlier this month, also increased the emoji expression, the website on the phone version can automatically type the user name, visible Ello also aware of the mobile end of the user experience.

Ello declined to discuss its growth since its launch, and the company appears determined to go without advertising, no matter what the outside world looks like.