Report says 2013-Year education industry search engine advertising will grow by 41%

Recently, digital marketing company Adsage published "2013 Education industry Search engine Launch Analysis report", the report said, search advertising is the education industry's main network promotion way, accounting for the overall network advertising budget 78%.　　Adsage is also optimistic about the network promotion of education industry in the 2013, and is expected to increase by 41% in 2013. The education industry can be subdivided into four categories of language training, vocational education, basic education and studying abroad, although the education industry in the overall network advertising in the continuous attempt to new forms, such as video advertising, social media advertising, but search is still the industry's most important way of online advertising. From the media distribution point of view, Baidu is the education industry's most important search channel, accounting for search engine 80%;360 search, has become the second largest education industry search marketing channels, accounting for the total number of search engine 8%; In addition, wireless search becomes a new marketing position,　　The education industry in Baidu Wireless search for the proportion of 3%. Compared with the whole industry, 72% of the education advertisers will increase the 2013-year network promotion budget, only 4% of the advertisers said that will reduce the network promotion budget, which makes the education industry search engine advertising continues to maintain high-speed growth of up to 41%.　　In addition, the main distribution budget will take into account the overall search marketing market pattern, the media, the media and the actual price of the search media differences, comprehensive evaluation, education industry advertisers are more inclined to the PC side of the search channel. With the increasing competition in the search advertising market, media prices have been rising, the 2013 Q1 Education Industry, the CPC chain rose by as much as 26%, far higher than the entire industry 9% of the increase, including basic education, the rise of up to 32%. From the point of view, the 2013 education industry, the average click rate of search ads 1.09%, brand area, the average click rate of 53%.　　In the subdivision industry, the vocational education clicks higher than the industry average, the search advertisement is 1.58%, the brand area is 61%. In the education industry, regional words and institutional words are more easily transformed, the region Word conversion is the largest, accounting for 34% of the total conversion. Within a reasonable range of CPA control, the transformation of regional and institutional words accounted for more than 60% of the total transformation. From the industry to analyze, 2013, the education industry, the average page conversion rate of 4.2%, language training audiences are most easily converted, the average page conversion rate of up to 5.3%.