Research and analysis of website optimization and user experience

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About optimization, if only a few years ago people only knew "content for emperor, outside the chain for the King", so now in the optimization of the most we mention is the user experience, when the role of the chain is very small, user experience has become Baidu to determine the quality of the site's important standards, to know that users are the key factors in determining the development of the site, So what do we do about the details of the user experience? Let's take a look at the following questions first.

Which is more important, the homepage and landing page?

Most people think that the home page is very important, because they believe that most users will first reach the home page, so in the homepage of the design of the great trouble, do you realize that users will likely through your content page or column page to reach the site?

According to a study, more and more traffic is coming from search engines than home pages, so shifting your focus from the home page to landing sites will bring a higher conversion rate to your site, as well as more opportunities to retain and transform your users.

Do you consider the user's browsing habits in web design?

The browsing habits here refer mainly to reading habits, and we can find that most of the Web site design will be important content on the left side of the page, for young people accustomed to "from left to right" reading mode, this design is undoubtedly the best, and according to a visual track research report shows that browse the left side of the "main attention "Approximately 69% of the total browsing time.

Therefore, in the design of the Web site, to fully consider the user's cultural environment factors, for most of the people from left to right to read the site should focus on the left side, and vice versa.

is the website text content easy to read?

I believe that no user will really like to read online except for E-books, and in an Internet analysis report, users will only be able to read 28% of the text on the page, and this data is further reduced as the amount of text on the page increases.

Therefore, the content added to the site, should be easy to read users, whether it is to mark the focus or division of the paragraph or even set up the directory, should let users in the simplest way to understand the content of the focus.

Can the site error page be converted again?

If you just stare at the general direction of the site without paying attention to the details, you'll lose more potential users, and if you turn a 404 error page into a line of polite guidance or help, I believe the site's bounce rate will be greatly reduced. such as "We are sorry, when you click on the information, there is a mistake, the following is you may be interested in similar information, you can click to see" Such information can not only guide users out of the dead link, but also to enhance the user's friendly impression of the site.

is the site loading time fast enough?

The load time of the website has an impact on the optimization and the user experience. If you want to make the site in search engines to get a good ranking, then to ensure that the site loading speed is very necessary, now search engine has the page speed added to the ranking factor; If you do not want to lose customers, then it is more necessary to ensure the opening speed of the site.

The Bing search engine once showed that page delays per 2 seconds would reduce user satisfaction by 3.8%, reduce 4.3% per-unit user revenue, and reduce the number of clicks by 4.3%. For a company as large as Microsoft, a 4.3% reduction could already be equivalent to millions of dollars in losses. Visible site loading speed is how important.

If you can solve the above problems, then your site will be more users attention. Website optimization is closely related to the user experience, to know that we do all the optimization work is actually for a good user experience, to the user as the center, want to users want to provide users need, users like, search engines can give your site more attention, naturally do not have to worry about optimization no effect. This article is provided by Zhengzhou website Construction http://www.hnrich.com/, reprint please come with link, thank you.