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China Blog Survey requires third-party data
Sz1961sy on 2006-10-4 16:58:00 Read the full text (17) | Reply (0) | Trackbacks (0) | Edit
in China ushered in the WTO era so far, the understanding of the WTO principles is not in fact people think high. For example, in industry surveys, the need for third party data as a "fair" requirement for social norms is still not accepted by many people today, or even by professionals who claim to be strategic advisors. Taking the Chinese blog survey as an example, the need for third-party data has not become a mainstream media voice, which cannot but be a kind of regret.
September 23, 2006, in 2006 China Internet Conference, China Internet Network Information Center (CNNIC) published the "2006 China Blog Survey Report." The survey report by the Internet Policy and Resources Working Committee blog Research Group, launched by the China Internet Network Information Center (CNNIC), in view of China's current blog market size, potential and existing problems have done in-depth investigation, objectively reflect the status of the blog market, For decision-makers and the vast number of netizens to provide valuable reference. (http://www.cnnic.cn/html/Dir/2006/09/23/4175.htm)
as a member of the blog Research Group, the author has the opportunity to read ahead of the outside world from August 12, 2006 to September 3, from the domestic main blog site hanging survey links 31013 samples (effective sample 28884) and the national telephone random sample of 2,304 valid samples obtained. Involving user attitudes, views such as the content of the audience, "involved in market share, development process and market level related content" data obtained from the First China Third party blog Survey Report: "2006 China blog Survey Report" content (draft), so in the review of this report process, The data collected since August 2002 has made some vertical and horizontal contrast, wrote this series of a total of 10 "Book of Revelation", the hope for interested people to reference, Exchange, critique.
Foreign survey data china partially imperfect
For example: Bo (KESO), "Technorati Blog Statistics"
Techonrati is a very good blog research tool, it quarterly statistical analysis reports, but also the best reference to the blogosphere. Bo: Technorati is still the only authoritative source of data that we can use.
Technorati has just released statistics for the last three months, some key data:
Technorait has tracked 50 million blogs.
The
blogosphere is 100 times times the size of 3 years ago.
now, the total number of blogs is doubled every 200 days (6.5 months).
from January 2004 to July 2006, the average number of blogs tracked every 5-7 months Technorati doubled.
about 175,000 new blogs are created every day, that is, an average of more than 2 blogs per second are created.
About 8% of new blogs Enter the index through Technorati filters, even if only for a few hours or a few days.
70% of the ping received by
Technorati from known spam sites, but the spam ping was not indexed.
The total number of posts in the
blogosphere continues to rise, generating about 1.6 million new posts per day, or about 18.6 per second.
The total number of
posts is about doubled than a year ago.
English language of the general post time in 10 o'clock in the morning to 2 o'clock in the afternoon, around 5 o'clock in the afternoon there is a post peak. (http://blog.donews.com/keso/archive/2006/08/08/991803.aspx)
bo analysis of Technorati Data and research trends, the development of several noteworthy trend:
* spam. Spam is better at using new technology than the average blogger, and 70% of Ping is from the spam site. Although Technorati has done its best to rule out spam interference, a small number of spam blogs (Splog) Enter the Technorati index. When something can bring value, it is bound to be spam. The struggle with spam has become an issue that internet companies must pay due attention to.
Influence。 In the blog cited news sources, the mainstream media still occupy absolute dominance, but the blog itself as the object of reference, the number is rising. As a standard for investigating media influence, blogs accounted for 11 of the 90 news sources cited, up to 12%. Xu's blog is the most frequently cited blog, ranked 9th in all news sources.
* Chinese Blog. Chinese blog posts continue to be ranked 3rd, April, May, June accounted for the total number of posts 14%, 10% and 12%.
* Post time. English Language blog posting time, mainly concentrated in the working hours. Japanese blog posting time, is mainly concentrated in the evening and morning before work. There is no report on the Chinese blog post time, but through the Donews blog posting rules of observation, I estimate the Chinese blog is to work time blog mainly.
* In addition, WordPress.com has published some statistical data. WordPress.com only 8 months, headquartered in San Francisco, the United States, a total of 8 employees. WordPress.com traffic is the largest blog, Robert Scoble's blog. At present, WordPress.com has hosted about 300,000 blogs, 1.6 million page view every day, 14.2 million visitors a month, respectively, than 3 months ago doubled, its growth rate far more than the famous TypePad. WordPress.com 40% of the traffic comes from outside the United States.
*wordpress.com also developed Akismet, a product that helped TechCrunch block 120,000 spam reviews in a few months. My other photo blog, after installing the Akismet plugin, also successfully intercepted 8,815 spam messages and garbage trackback. Recently spam very crazy, my little traffic blog, every day will receive hundreds of spam comments. All blogs using WordPress system are recommended to install and activate the Akismet plugin.
* WordPress.com's profit model is mainly value-added services (such as customizing CSS for customers) and generating revenue through Akismet.
from the above data can be seen: Technorait has been tracked to 50 million blogs. and Chinese blog posts only accounted for the 3rd, June accounted for only 12%, that is, technorait data "Chinese" including Hong Kong, Macao and Overseas Chinese blog, the blogger's statistics are not representative of the mainland region data.
?
second, the domestic survey data survey quantity and the surface is not full
Bo at the same time mentioned in the above: "Domestic Qihoo is living in the web search down-to-earth forward, perhaps in the future we can through the statistics of Qihoo, to understand the situation of the domestic blogosphere." ”
in fact, from the domestic has published a blog survey data of several reports, survey data survey, survey method design, survey data surface comprehensiveness have problems. This is a article in this series that will specifically do some data disclosure.
Third, the enterprise publicity data uneven owed public letter
For example:
* About the number of registered users:
Blogcn.com said that it is China really has the most registered users of the BSP, and not to be outdone Bokee.com said it has 10 million bloggers, ... Microsoft lawyers, who are reported to have the largest number of registered users, told the media that MSN Speces had 3.3 million registered users (http://chinese.wsj.com/gb/20060201/tec135356.asp) in China by the end of January 2006. Details are as follows:
is in Lisbon to attend a government event at Microsoft General Counsel Brad & #8226; Smith (Brad Smith) said,....... The controversial issue includes Microsoft's MSN MSN Service, where users can create and maintain their own blogs. The service now has around 35 million users around the world, with 3.3 million Chinese users, Smith said.
Hou, Sina's deputy editor-in-chief, said in a July 5, 2006 interview with the People's daily, "according to rough statistics, there are currently 5 million users in Sina open Bo, active blog about 500,000" (http://media.people.com.cn/GB/40606/4559923.html In September, he said, "although there is no clear figure, I think China has about 30 million blogs based on Sina's base." "(http://gzdaily.dayoo.com/html/2006-09/17/content_15033899.htm)
can be seen, these enterprises to publicize registered user data are very contradictory.
again as blogger posts number:
Bokee.com Editor-in-Chief in a few public occasions in the last 2 months said it (claiming to have 10 million bloggers) one day 50,000 posts, of which more than 50% are rubbish, worthless content.
July 5, 2006 Sina Deputy editor-in-chief Hou in the "People's Daily" interview said: Sina Blog Channel has 10 editors, more than 30 monitoring staff, 10 technical personnel, according to rough statistics, there are 5 million users in Sina open Bo, active blog 500,000 around, the daily average posting amount of around two hundred thousand or three hundred thousand , the number of bloggers who are able to keep up to date has reached 200,000. (http://media.people.com.cn/GB/40606/4559923.html)
Bokee.com, who claimed to own 10 million bloggers, introduced and claimed to have 5 million users in Sina open Bo Sina Vice President compiled data, the industry by the public information of the credibility of the company is very Web2.0: it is unbelievable!
Therefore, the Chinese blog survey requires third-party data.
August 2, 2006 successfully established in Beijing, "Internet policy and Resources Work Committee blog Research Group" is approved by the China Internet Association, China Internet Association policy and Resources Work Committee, the secretariat is located in China Internet Network Information Center (CNNIC). Its aim is to strengthen the research on the characteristics of Chinese Internet blog from many angles, and to provide ideas and suggestions for promoting the healthy and orderly development and management policy of the application. The main work for the timely introduction of foreign blog development of the latest situation and the comparative study of domestic and foreign blogs; In-depth discussion of the theory and methods of Internet blog information statistics, in order to effectively carry out the statistical investigation of the blog to lay the foundation for the United Industry, through the intelligence and resource sharing, to promote the continued rapid and healthy development of blog suggestions and ideas.
This is China's first with the government background, by industry experts of the blog Research Organization. This is the first time to publish the first China Third party blog Survey Report: "2006 China blog Survey Report", is a third party independent authority data report. Its value and significance will emerge gradually in the future.
CNNIC Blog Survey Report relevancy degree
Sz1961sy on 2006-10-4 23:35:00 Read the full text (8) | Reply (0) | Trackbacks (0) | Edit
July 2006 China Internet Survey Report
July 19, 2006, China Internet Network Information Center (CNNIC) in Beijing issued the 18th China Internet Development Status Statistics report.
as of June 30, 2006, the number of Chinese Internet users reached 123 million, compared with the same period last year, an increase of 19.4%, of which the number of broadband Internet users 77 million people, the proportion of all Internet users is close to 2/3. China's total number of sites reached 788,400, including the first half of this year, 90,000 growth, network international export bandwidth reached 214175M, compared with the same period last year, the growth rate of 159.2%. In addition, among the 200 million primary and secondary school students, the Internet student has reached 30 million, the Internet penetration rate of primary and secondary school students reaches 15.4%, among which high school students have reached over half of the internet penetration rate.
reported that the number of Web sites in China has reached 788,400, compared with the same period last year, 110,900 more, of which 90,000 sites were increased in the first half of this year, much more than the 20,000 growth in the second half of last year. Since 2006, the CN domain name of a variety of application value has been further explored, especially the blog CN domain name and personalized application of the mailbox, driven by the number of independent domain name Web site jumped.
According to the results of the online survey, about 15 million people currently use web-based education, 25 million people often use online recruitment, frequent use of blogs and online shopping reached 28 million and 30 million people, respectively, the total number of Internet users 12%, 20%, 23.7% and 26%. In addition, as compared to the same period last year, frequent shoppers grew by 50%, showing the potential and prospects of this new approach to shopping. (http://www.cnnic.cn/html/Dir/2006/07/19/3994.htm)
ii. Two survey reports related data correlation degree
September 23, 2006, CNNIC published the "2006 China Blog Survey Report," the report from August 12, 2006 to September 3 to investigate. is from the domestic main blog site hanging survey links to collect 31,013 samples (valid samples 28,884), and the national telephone random sampling 2,304 valid samples obtained "involves the user's attitude, the viewpoint and so on audience level content", "involves the market share, the development process and the market aspect related content" data.
"18th China Internet Development Status Statistics Report" from June 9, 2006 to June 30 in the domestic well-known web site link to collect 32,320 samples (effective sample 16,332), and telephone random survey: from the country 31 provinces and cities in 31 layers, each layer of independent sampling, The total sample size was 7,200, and the sample success rate (calculated according to Aapor Formula Three) was 38.9%.
obviously, as a dynamic Social Survey report, September 23 "China blog Survey Report 2006" and July 19 "18th China Internet Development Status Statistics report" because in the survey time has 2 months gap, therefore has the correlation data correlation degree question. This is one.
second, from the existing domestic and foreign Chinese Blog Survey Report "survey method" on the speaking, this is the only one by one domestic and international survey reports by the same country (China), using the same research "survey method", conducted by the same research Institute (CNNIC), and the relevant data correlation degree should be the most reliable.
Three, this is the 18th China Internet Development Status Statistics report on the basis of the blog survey data in-depth survey, and produced the "2006 China Blog Survey Report." The statistics report on the development status of China's Internet is the most authoritative statistic data of the world (United Nations) and the Chinese Government (Ministry of Information Industry) as the industry decision.
third, the network portal less feedback data significantly increased
"18th China Internet Development Status Statistics Report" Network portal a total of 9 government news websites, 44 local business portals and 20 ISPs, IDC, domain name registrars a total of 73 units of Web sites, the coverage of a wide range can be imagined, but only 32,320 samples (effective sample 16,332).
"2006 China Blog Survey Report" survey only in the blog World, Dispatch, Thousand Dragon Net, star Net, Sina Net, MSN share space, person of the Internet Power Blog, NetEase, Sohu and so on 9 websites (rank according to hang out time successively for preface) to hang out the survey link network entrance, but recycled 31,013 samples ( Valid sample 28,884).
the above data show that Chinese bloggers are more active than Chinese Internet users, although the survey network portal less feedback data, effective samples increased significantly 13 times times:
"18th China Internet Development Status Statistics Report" 73 Unit website Recycling 32,320 samples, on average each unit website recycling 443, valid samples a total of 16,332 average per unit site 224.
"2006 China Blog Survey Report" 9 sites recycled 31,013 samples, on average each unit site recycling 4,336, effective samples a total of 28,884 per unit site 3,209.
four, slightly error but can accept the correlation degree
Although the 2006 China Blog Survey Report (August 12 to September 3) was 43-65 days later than the survey of the 18th China Internet Development Statistics Report (June 9 to June 30), the source of the data, the number of effective samples, and the "survey method" were compared. The error of two report data is certain, but this kind of error in the "China Internet Development Status Statistics report" according to statistical theory and international practice, the use of computer online automatic search, online, offline sampling, related units reported data and other survey methods, and the "2006 China blog Survey Report" The investigation mainly is the telephone survey and the on-line survey unifies the method compared, as the Network Application Weblog (Blog), still can approve its data correlation degree.
Shenyang (net name: Sz1961sy bj1961sy)
Network Blog Channel deputy editor
, member of the blog research Group of China Internet Association policy and Resources Working Committee
China Radio and Television Association digital New Media Committee information advisor
Personal member of China Copyright Association
"China Domain name Economy" series editorial board
, editor-in-chief of China Domain name Economy (2002-2003 edition)
, director of China General Web site Encyclopedia (2004-2005 Edition)
