Rice balls: The analysis of PPC strategy in hospital network marketing

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This article is not aimed at large hospitals with national markets, mainly for hospitals with regional markets. Because most local hospitals do network marketing when all forget the regional issue, in fact, the local hospital as long as the promotion on the province can be, because basically the patient will be the province or even the city will account for more than 60%, so local regional marketing and promotion is particularly important. Then in the hospital Network Marketing, PPC is an essential item, why do you say so? Because search engines bring direct targets to patients or potential patients. We often ignore statistics and analysis when we do PPC, ignoring some details, so we finally make ends meet.

Today, I'm going to talk to you about my hospital network marketing in some of the strategy and some methods of PPC, its core or around the data statistics and analysis, so I said that the auction is a statistical analysis. So the following points about PPC strategy are worth analyzing:

1. What is the investment budget for each day? How much is the monthly investment budget? How to allocate these budgets over time.

2. Baidu bidding main choice of keyword business, Google mainly choose the theme promotion business. Why do you say that?

First of all, Baidu's keyword business Choice I think we do stand to know that most of the flow from Baidu, do Chinese station from Google's traffic is generally very few, so in the keyword this choice Baidu is good. The second is the theme of the promotion why Google, because we do stand all hope to earn GG advertising fee, so GG's Alliance site is very large, and secondly we also know that very few people in the GG ads cheating, because the probability of cheating k is relatively large.

3. Use 51la or CNZZ to add business-friendly consulting software to statistic keywords and antecedents each week, so it is easy to calculate the true conversion rate per month.

4. According to the business communication and other consulting software statistics report to see the flow of time, choose the right time period to carry on the volume.

5. In the position of the key words, the general selection of the middle can be, for example, a total of five bidding, placed in the position of two or three is good, do not blindly pursue the first.

6. If there are more keywords to bid, you should select those keywords higher to the site's main optimization keywords.

7. Use the common keyword of bidding to cooperate with Seoer to choose long tail keyword, thus achieves the function of mutual cooperation.

The above is I am engaged in the hospital network marketing in the several experience of PPC, the specific methods of operation may be different, but the general idea is this, but also welcomed the peer to my hospital marketing "group number 84983217" together to discuss and exchange.

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