Samsung will invest 1 billion of dollars in the Chinese market this year to boost capacity

Xinhua Beijing April 8 Xinhua News agency reporter Zhou Wenlin "This year we will invest 1 billion U.S. dollars in the Chinese market, the cumulative investment will reach 9 billion U.S. dollars, these investments will be mainly used to expand the capacity of factories in China."　　Parker, president of Samsung Group Greater China, said in the "2010 China Samsung Forum" on 7th. As Samsung Electronics in the world's largest product display activities, the forum focused on the release of the world's first 3D TV, including the entire Samsung Electronics products, product variety, span of large, Samsung Electronics in recent years is rare.　　Samsung Electronics officials said that this year hopes to achieve a leap-type development in China. Samsung Electronics This large-scale attack, from the side to show the multinational companies to China, a strong development of the huge market bullish. The strong growth momentum in the Chinese market is giving strong support to multinational companies, including Samsung, at a time when the international financial crisis has brought widespread losses to global electronics companies. In 2009, Samsung achieved a record 117 billion dollar sales in the world, while in China it amounted to $31.7 billion, accounting for more than 25%.　　Currently in the Chinese market, Samsung Electronics in the laser All-in-one machine, display, MP3 player and CDMA mobile phone market in the leading position, GSM mobile phone, double door refrigerator, plasma TV, digital cameras and laser printers are also ranked in the top three. Samsung's strategy to increase its investment in China appears to have gained significant financial support.　　Its first-quarter operating profit reached a record high of 4.3 trillion won this year, according to Samsung Electronics 6th. "Samsung Electronics has a total of 39 factories in China, affected by the international financial crisis, the last quarter, the entire plant capacity utilization rate of only 30%, is very difficult stage." But the government has benefited from a strong domestic demand stimulus policy. On the other hand, as a result of global export strategy efforts, we basically recovered to normal levels in the last two quarters.　　"Parker said. Parker that the main reason for the rapid resumption of growth in Samsung Electronics is that it has accelerated research and development in the face of the financial crisis.　　At present, Samsung Electronics in China has 6 independent research and development centers, 18 production research and development departments, all research and development staff of more than 4,000. It is not clear which business of Samsung Electronics in China this year will be the fastest development. But globally, the semiconductor business will be the main driver of Samsung's electronic profit growth. With the rising price of LCD panels and the gains of Samsung Electronics in smartphones, these are expected to be important profit growth points for Samsung.　　In addition, in the strong expansion of the existing market at the same time, Samsung Electronics also borrow the current "home appliances to the countryside" policy, will reach into the development of the rural market. But it is not the Samsung who is bullish on the Chinese market. China's economy continued to grow at a global rate of 8.7% per cent last year under the weight of the international financial crisis, and the international business sector is still widely expected to continue strong growth this year. In this context, Samsung to continue to expand market share, is bound to face the strong challenge of rivals. For example, in the mobile phone market, Samsung, although it recently launched its own smartphone platform Bada, it is not easy to capture the smartphone share from the old rival Nokia, which does not include the resurgent Motorola and the widely popular Apple. In the field of television, Japan's Sony, Panasonic and local television manufacturers, are stepping up the expansion of the market.　　These will be the challenges that Samsung must face this year in its quest for a Chinese market. It is noteworthy that in the China Samsung Forum, Samsung Electronics announced that its world's first full HD 3D audio-visual products will formally meet with Chinese consumers this month. Samsung Electronics says this makes it the first company to officially list in China and sell Full HD 3D TVs. "The Chinese market is becoming increasingly important in Samsung's global market strategy. In the future, Samsung will not only launch a globally synchronized product in China, but will also specifically launch products that meet the needs of Chinese consumers.　　"Parker said. "My personal most important vision in China is to build a second Samsung. In the future, whether in China to export overseas products, or for the Chinese market products, from the product design, procurement, production to sales, all links in China can be completed, a full range of operating system can be established in China. "Parker said.