Samsung's spending for the first time exceeds research and development concerns: sacrificing innovation

According to foreign http://www.aliyun.com/zixun/aggregation/31646.html "> media reports, Samsung Electronics spent more on marketing than research and development spending, the company's first in at least three years. Some experts warn that Samsung is sacrificing innovation when the market is full of more intelligent equipment.

The company will not be able to release a record performance report for the first time since 2011, a statement said in the week of 53. The company seems to be spending a lot of money on marketing to drive the upcoming launch of mobile devices, including the smartphone Galaxy S4, to attract more iphone and ipad users loyal to Apple.

Samsung unveiled its Galaxy S4 mobile phone in New York in March with motion detection technology, which allows people to start playing and stop video, waving their hands to switch songs and photos, but industry watchers say the device cannot overturn an industry that relies entirely on innovation.

"Samsung is lagging behind in the development of new products," said Rachel Lashford, a Canalys analyst at Rechel Lashford in Singapore. Apple has created a new tablet market. We wait for the same thing to happen to Samsung. "Samsung spent a record 13 trillion won on marketing last year (about $11.6 billion trillion), more than $1.3 billion trillion in research and development spending," he said.

Samsung did not provide the forecast for marketing and research and development spending. Some analysts predict that Samsung will continue to spend more on marketing than research and development to compete with Apple's new wave of products. Smartphone makers are increasingly simply tweaking existing specifications, such as increasing screen size. Some analysts say that every product released by big technology companies around the world is not sensational and has led to a fall in share prices.

Apple's share price has fallen nearly 40% since it reached $700 last September. Samsung's share price reached a record high in January, but it also fell nearly 3%.

The lack of longer-term product lines would also limit their share price increases, analysts said. "Next year's product is not clear, but it is expected to release Galaxy Note 3 later this year," said Mark Newman, senior analyst at Stanford Bernstein in Hong Kong, referring to a mobile phone tablet that is closer to a tablet than a mobile phone. "The hybrid of smartphones and tablets has been surprisingly successful in 2012, attracting users who prefer larger screens to viewing content."

Samsung estimates that its operating profit will grow 53% to 7.7 billion dollars year-on-year in January-March, driven by midrange smartphones and emerging market sales. That means the history of Samsung's record-making profits for five consecutive quarters is over. "We will continue to improve research and development spending, but will also implement flexible marketing policies based on market conditions," a Samsung spokesman said in Friday. ”

Research and development over Apple

In the fiscal year ended September 2012, Apple's research and development spending increased from $712 million trillion in 2006 to $3.38 billion trillion, but still far below Samsung.

"Samsung has been raising research and development spending and has raised the number of smartphone developers from less than 20,000 to around 25,000," said Do-hoon, an analyst at RBS. I think they are ready for the exciting product line and may release products that can subvert the market in the second half of the year. ”

Samsung's mobile-device business accounts for 70% of total revenue. "Note 3, expected to be listed in the fourth quarter, will be a fairly innovative product that will be fitted with a flex screen that will be larger in size and I think it will be very cool," Lee Do-hoon said. ”