Say what you know about idealized products

Absrtact: In previous posts I have mentioned the idealized product several times, but have always been in the analysis of a product article wrote, but did not explain what is an idealized product, so in this article I would like to write their own views on the idealized product

In previous posts I have referred to the idealized product several times, but have always been in the analysis of a product article wrote, but did not explain what is an idealized product, so in this article I would like to write their own views on the idealized products.

We all know that the existence of products is to meet the needs of users, but some products are different, although it is also to meet the needs of users, but with other popular products compared to their audience will always be smaller, and the user's use of the frequency is not high. I try to describe the idealized product that I understand from five aspects.

1 The idealized product needs the user to pay more emotion;

Idealized products to the needs of users of higher levels of demand, users will be more emotional sustenance in the product, in fact, this is not a problem, but the problem is to meet the needs of the way is not too intelligent, users contribute to the content of the cost will be relatively high.

Emotional products are mainly two levels, the first is to allow users to their own feelings in the product, the second is to allow users to carry out a deeper emotional exchange in the product, such as Love notes this application, so that users will be in love in the experience recorded. The application itself is good, but as a person in love I don't use it myself. One reason is that it is too lazy to write, even if there are feelings can be expressed in other ways. Second, the user deep inside things, often have a trigger point, may be one thing may be in the scene, but this feeling will quickly disappear, perhaps wait until the user ready to record time has forgotten, perhaps this is called emotional. Moreover does not rule out some people will worry about the Internet security, the fear website may divulge own information, this kind of distrust will also keep the user outside the door.

I have always wanted to find reasons for the unsuccessful emotional products, but sometimes I think this is the human nature, even if it involves the national conditions and the Internet environment, but with the electrical business is different from the Internet shopping environment is done by a lot of products, we cultivate the market together. Relative emotional products of the comrades are very few, let alone have no obvious benefit feedback, if you want to do emotional products have hope but the road will be long.

2 The result of idealized product is very beautiful, but the process of realizing the result is very difficult;

When I was in college with a classmate of a product, you can let users express their ideas on the site, and then by some other skilled people or people with resources through the website to meet and work together to complete a piece of work. The original idea was very good, the birth of a piece of work will prove the value of our platform, from a commercial point of view, we can also be divided into the sales of works, the profit model is also very clear. It was later discovered that the process faced many problems and even legal problems. Although at that time thought of these, but always feel indifferent, it seems that more difficulties are not things, can be overcome. As it turns out, we failed. If a product is too complex, it will be difficult for the entrepreneur to start, to advise you, in the product planning process, sometimes we will be too obsessed with the outcome of the good, and neglect the process of the problem or too optimistic about the problem.

To later see foreign Kickstarter, the domestic roll-call time, the vision of this site and my vision is the same, are to help those who have ideas to achieve their ideals. But the difference is that the roll-call time is only the most valuable and basic link-providing financial support. And in the whole process of realization of the ideal money is just the first impetus, for the platform itself to implement it is less difficult.

3 The user needs are not directly satisfied;

The value of Internet products is embodied in the satisfaction of demand, take the electricity business website to say, the user goes to the electricity merchant website to visit the reason is very simple, the price is cheap, delivers conveniently, saves own time; the user goes to the video website mainly to watch the movie or the television series and so on, these products can be so popular and the audience face so wide, In addition to their products have demand, the user needs of the satisfaction is very direct. Some products are different, such as the recommendation website of digital products, if you tell the user that an electronic device is worth buying, it is a direct requirement, but most web sites such as digital tails meet the needs of users by writing product evaluation articles, so that users will have to spend a lot of money on their choices. Spend time browsing information. And the reason for this is not related to the design of the product, mainly by the characteristics of the recommended products.

4 The effect of products to meet the needs of users is not obvious;

The previous article said that the way to meet the demand is not direct enough, say that the effect of satisfying demand is not obvious. Mobile internet in the era of popular, mobile phone applications in endlessly. I see a lot of apps that are really good, but to discuss the product user is not very ideal, such as a sit-ups application, users do sit-ups exercise, hand-held this application can calculate the number of times you do sit-ups, although useful but the effect is not obvious, more frankly, the value of users is not so big. And this application is not convenient to use, users need to do sit-ups have been holding hands.

5 products to meet the user demand is not strong;

Some applications are not successful in satisfying the user needs of their own is not strong enough to use the mobile phone eight cups of water for example, you can remind and record the number of times you drink every day, the user's daily ration of eight cups of water is more difficult, let alone to use the application manual record.

Now mobile phone pedometer application is more popular, such as the music power can calculate the number of steps you take, calories consumed. Theoretically this application is available to everyone, but for people who are not so fond of sports, each time they need to open the application, although it is not difficult to do, but for their own will is not strong for those who have become a great threshold. It is well known in people's minds that exercise is good, but unfortunately for many people it is not going to work.

Summary

Idealized product is only a definition of some products, such products may be small, but does not mean that it must fail. And some idealistic products are only temporary, idealized products in the future to want to have a good development depends mainly on two: first as the environment of the Internet more and more mature, the user's consciousness will change, the product recognition and acceptance will be higher; second, with the development of technology, In meeting the needs of users, product shape will also change, the user is convenient to become your product user's probability is also big.

Finally more than one mouth, as to say whether a product is idealized products and product types also have a relationship, because the user needs are different, the product to meet the needs of the way and shape will be different.