Search engine advertising is still a tool for marketing?

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According to a survey by search engine Marketing professional organization (search Engine Marketing Professional from), North America will spend $16.6 billion on search engine marketing this year, more than 2009 's 14.6 billion dollars increased by nearly 14%.

Of the 1500 marketers and agencies surveyed in December, 49% planned to transfer money from print advertising to search engine marketing. Among advertisers looking to increase search-engine marketing, 36% said they were moving money out of direct mailings, 24% less spending on meetings and exhibitions, and 23% reducing other forms of online advertising.

Sara Holoubek, the outgoing chairman of the group, who is often turned into Sempo, said the tough market conditions caused by the recession, which led to a relatively slow 2009-year industrial development, were improved by a significant rebound in the quarter. This momentum continues until 2010, and we expect the 2010 market to return to a double-digit growth rate.

The survey showed Google's continuing advantage, with 97% per cent of respondents saying they were advertising via Google AdWords (placing ads on the search results page), 71% paying for other sites through Google, and 62% of agencies and 56% of advertisers saying Google's keywords are more expensive than last year's, and 32% of advertisers have this view of Yahoo, and 29% for Bing.

The survey also shows that the rise in local search is the most important new trend for search engines, and 85% of respondents believe that local search is significant or meaningful.

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