Search Engine Optimization: Diagnosis of the decline in traffic reasons (2)

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Last time, we discussed several indicators to diagnose the drop in traffic. If unfortunately your website traffic is down, you need to look for the reason.

Today, let me talk more about these indicators and the reasons behind the drop in traffic. Remember that it is not easy to find the factors that affect the drop in traffic, and finding a solution is even more difficult. One of the most difficult factors to overcome is time. So, improve every aspect of the site. In this way, the opportunity to increase the site traffic will increase, even if you are not very sure which factors lead to the increase in traffic.

You have to remember that here are some ways to help you diagnose a problem with a drop in traffic.

Time will affect your site rankings

No one can be sure that there is a direct link between the search rankings and the changes in traffic and the updates to the site. But it is certain that the search engine has not crawled the new page in the case, is not at random to the update of the Web site evaluation. We can often see a post on the Internet that why I changed some places the previous day, the next days in the search results ranked page? They hurried to the conclusion, but few people would look at the cached snapshots of the search engine.

Although search engines may patronize your site every day, they can't go through your site. The frequency of access to the same Web page can be a few days or weeks. If the snapshot of the Web page is also updated, you can say that the changes in the page have an impact on your rankings and traffic.

If the search engine puts your updates in the cache, each page will have an effect on the authoritative values of the other linked pages, and the other pages will also have an effect on the authoritative value of the page. If a page's ranking drops, does the reverse link page change? Do most pages of the site still link to this page as before? Is the content of the page still accurate and recent? Does the new page use the previous page content? Also, the impact of page a changes on other pages may outweigh the effects on themselves.

Sort the traffic generated by each keyword

There are many factors that affect rankings, which may be combined to produce results, or they may be individually produced. The impact of a single search phrase on a site is limited. Competitors ' websites may have a greater impact on your site. If your rankings fall, then relying on new, high-quality backlinks, or adding new content to the page will help the rankings improve. In addition, your <title> and <meta> tags are unique and well described, which not only outlines the content of your site, but also makes you stand out from your competitors.

If you find that many of the Web page rankings are down, or are not in the results page at all, you need to pay attention. If they are indexed by search engines, but the rankings are not very high, may be the site's own authoritative value (authority) or the value of the authority of the linked sites down, or you may be linked to the site TR (trust rank) value dropped, the content is not as good as before, the search engine algorithm changed, Over optimization and other reasons.

Take a look at the search engine guide and dissect the site to see if the method you're using is appropriate. Also pay attention to the same industry site changes, to see if they are also affected. Search engine optimization and competition among competitors in the industry for search rankings, the impact is limited, search engine algorithm changes will often affect the entire search rankings results.

Total number of keywords

When a website is mature, content complete and have a certain link, the key words should slowly bring out traffic. If the flow is trending downward, then you need to check for reasons. If it's just a few questions about search terms, then you need to go through the search engine to see where they are in the rankings.

If the traffic drops but the rankings don't change, use the keyword search tool to see if the keyword traffic is down all the time. In addition, from the user's point of view to see if your ranking on the results page is attractive to users.

Link to page

A typical link to the page drop refers to the flow of the page in the search engine rankings fell behind or is no longer indexed by search engines.

The first step is to ensure that the page is included. Then, look at the previous records to see the reverse Link keyword report to see the previous page rankings. If that changes, try to find new, high-quality links to the affected pages, and keep the content updated and valuable. Meta tags also make sure that each page has the most likely to be clicked when they appear in the search results.

Next, I'll discuss some of the remaining standards for this flow, including the total revenue page, the number of backlinks, and how to look at the natural flow of the site as a whole.