Search Engine Optimization Eight basics

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1 Understand how search engines crawl Web pages and how to index them. You need to know the basic workings of some search engines, the differences between search engines, how search bots (SE robot or web crawler) work, how search engines sort search results, and so on.

2 label Optimization. Main topics include title, website description (Deion), and Keywords (Keywords). There are other hidden words such as author (author), Category (catalogue), Language (encoding language), etc.

3 How to select keywords and place keywords in the Web page. Search for keywords. Keyword analysis and selection is one of the most important SEO work, ranking decision the more important content of the previous display. First of all to the site to determine the main keywords (generally in 5 up and down), and then for these keywords to optimize, including keyword density (density), correlation (relavancy), highlighting (prominency) and so on.

4 understand the main search engine. Although there are thousands of search engines, but the Web site traffic to determine the role of a few. For example, English is mainly google,inktomi,altavista, such as Baidu, Sohu and so on. Different search engines on the page crawl and indexing, sorting rules are not the same, this will use optimization. Also understand the relationship between search portals and search engines, such as Yahoo and AOL web search using Google's search technology, MSN with LookSmart and Open Directory technology.

5 main Internet directory. Yahoo itself is not a search engine, but a large web site directory, Open directory is not, they and the main difference between the search engine site content is different ways to collect.

6) Pay-per-click Search Engines. Search engines also need to profit, as the Internet business is more and more mature, charging search engines are also beginning to go its way. The most typical are overture and Baidu, and of course Google's advertising program, Google Adwords. More and more people through the search engine's click ads to locate the business site, which also has a great deal of optimization and ranking of knowledge, you have to learn to use the least advertising input to get the most clicks.

7 Search engine Login. When the website is finished, don't lie there waiting for the guest to fall from the sky. The easiest way to get someone to find you is to submit the site (submit) to the search engine. Although free is no longer the mainstream of the internet (or at least the search engine)-if you are a commercial site, the main search engines and directories will require you to pay for the collection (such as Yahoo to 299 dollars), but the good news is (at least so far) the biggest search engine Google is still free, And it dominates more than 60% of the search market.

8 Link exchange and link popularity. The content of the Web page is linked to each other in hypertext (hypertext), and so does the website. Besides search engines, people surfing ("surf") every day through links between different websites. The more links other websites have to your site, the more traffic you will get. More importantly, the more external links you have on your site, the more important the search engine thinks it is, giving you a higher ranking. So, you have to spend a lot of effort to promote and others do exchange links.