Search Engine Optimization Guide

Absrtact: A lot of domestic mainstream search engines, Baidu, Sogou, 360 search, in the question on SEO, has been a controversial topic. Search is that kind of not inflow search engine, basically few people will pay attention to and use to search, but the author is

Domestic mainstream search engine a lot, Baidu, Sogou, 360 search, in the question on SEO, has been a controversial topic. Search is the kind of "not inflow" of the search engine, basically few people to pay attention to and use to search, but I think the search has its own desirable place. Since the search engine to the outside chain as a ranking basis, the domestic breeding a large number of outside the chain team, as long as there are network marketing companies, there will be outside the chain Commissioner. The following is the author of Search engine Optimization guide through the outside of the chain of practice issues for everyone to explain.

Increase outside chain and accumulate valid anchor text

Outbound links and Anchor text is the site's important SEO resources, bear the entrance, page content recognition, Weight introduction and many other participation in search engine crawling, row weight, sorting work information. The construction of external chain and anchor text is a very important part of SEO work.

The following is a number of outside the chain, anchor text construction proposals:

1. Exchange links, apply for navigation stations included;

2. The construction of the chain resources, should be reasonable to set anchor text, as far as possible not to do anchor text URL;

3. Not only the home page needs outside the chain, two Level list page, topic page, Channel home page, features pages, etc., the same need for outside the chain construction;

4. Can publish the website function characteristic introduction article, period contains the website outside the chain;

5. Blog posts, micro-blog, forum posts appear in the site links, external chain and anchor text to build useful, can be introduced to the website of this article, but do not flood the construction;

6. Blog comment area, message board, BBS signature file and other non-major areas of the chain value is very low, may be overlooked by search engines;

7. Outside chain, anchor text should avoid flood construction, otherwise may be sentenced to cheating.

It's a search engine optimization guide. On the increase of the chain and accumulate effective anchor text content, a total of 7.

Search engine Optimization guide inside, is the link and navigation station included in the first place, which means that the chain in the link and the quality of the navigation station is the highest. Links to the site can bring weight, flow, improve the ranking of related keywords, since the Baidu crackdown on the purchase of the chain, the proportion of the link is getting bigger. And most of the navigation station is one-way link, so the weight is relatively high, but now the navigation station submission more and more difficult, easy to submit the navigation station also most weight is not high.

The above mentioned as far as possible to set anchor text, may be a lot of webmaster in the chain, feel to stay in the Web site as the center of gravity, Because in the use of domain:www.js-huoyun.com command query can find out the number of the chain of the site, and if only the anchor text, with doamin command query, is not to find the site's reverse chain. This time Baidu webmaster tools to give us convenience, Baidu Webmaster tools inside the outside of the chain query can see our chain inside the anchor text links, links to what words, link URL is what, but Baidu Webmaster tools are still in perfect, so there are many needs to be strengthened.

In the construction of the chain, a lot of webmaster are accustomed to only to the home to do outside the chain, basically most of the outside chain are home, level two page, the outside of the chain of the page is basically not done. In fact, the internal page of the site is also very important outside the chain, many webmasters often say that their site is not included in the page, has been looking for ways, they did not think of their outside the chain is only in the home page, ignoring the inside pages to do outside the chain, spiders do not crawl at all, how can the inner pages included? and to the inner page to do outside the chain is conducive to enhance the weight of the page, This helps us to do some long tail keywords, home can do the amount of keywords, after all, so we only rely on the inside page to drive long tail keyword, then to the inner page to do outside the chain is also a good way.

Release some of their own site features, interspersed with their own web site, which is similar to the soft Wen, the general moderator is not deleted, this approach is also more appropriate.

Blogs, forums, microblogging and other places outside the chain are relatively easy to build, but we have to build a reasonable, who do not want to their own forum is completely a watering forum, only to see the advertising information, this is anyone do not want to see, so this involves a question of quantity. In sending these articles or posts, we have to first in their own website, and then reproduced to the blog, Forum.

Blog comment area, message board, signature file, these places are very easy to manufacture outside the chain, and the number of advantages, especially the forum signature Place, many people send posts are accustomed to stay in the Forum signature file link, and then go to a large amount of irrigation. Search Engine Optimization Guide mentioned that the search engine on this outside the chain is not cold, the author has also written an article "Analysis of the signature chain for the site is also effective", directly pointed out that the signature is not useful, but the search was in 2010 to put forward this view.

Avoid flood construction This involves a number of problems. Now a large number of outside the chain team focus on the number of the chain and not pay attention to quality, the author was initially engaged in SEO work, one day sent more than 200 outside the chain, of course, the quality is not very high. Too many, search engines will also think that cheating, outside the chain to build natural, rather than overnight. Only to the user effectively outside the chain, is good outside the chain, otherwise the overrun of the chain, will only let the search engine that the site is "garbage", so that counterproductive.