Search Engine page Rankings cheating methods and penalties

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Top two common methods of cheating: collecting + Mass

Generally speaking, a website to get ranked success of the main criteria is content and links, unfortunately, some search engine optimization personnel but it corresponds to collection and mass. Through the collection of simple collection and accumulation of content and mass device wanton increase of external links can play the search engine? In fact, this is a burn! Before I used www.60hao.cn this domain to do an experimental station, through a large number of mass link really "free" this keyword to do the Google 3rd position , but only a 2-day extension was held. Now this domain name has been K. Here is a warning that good content is the key to retaining visitors is our ultimate goal!

It is reported that the site collection methods mainly include two kinds, one is the CMS system with the collection function, such as the ASP's wind-like CMS, PHP dream of dreaming CMS; another is a special collection of tools, such as locomotive collector, They are all based on the HTML rules of the target site page, stored in the local database by rules, and then output. The other extreme is the whole station downloader, all static files will be downloaded to the local site, and then the entire station to modify the URL upload, more powerful is the thief program to build a station, real time to steal other people's website content, in fact, this is not counted, just read the target page of the data in the domain name, similar to the mirror. Collection caused by shadow station, Garbage station, this is the recent large number of Baidu K station reason!

is now Black hat seo with rotten mass software generally includes: guest comments and cited trackback mass, forum information mass, mass mailing site message.

Why are so many people eager to collect and mass? Probably with Baidu and Google two big search engine rankings rules have a lot of relationship. Because of Google's ranking algorithm in the external link to the breadth of the proportion of the larger, based on the protection of intellectual property rights to copy content to reduce the right to deal with, but it seems through the link can also be reversed to the normal results of the material, so the chain of Mass on Google has some effect. Baidu like to update frequent sites, many SEO have this consensus, the role of external link breadth is not so prominent, and Baidu joined the manual intervention, the page display effect requirements are also high. In the short term to increase a large number of outside the chain, is the search engine punishment Object!