Second Eye cloud computing

In fact, cloud computing is everywhere, and over the past year, more than 2000 practical cases have been successfully implemented worldwide. Chilean fishermen can use cloud computing to sell their capture to the highest-bidder hotels. After the earthquake, the Japanese bank, through cloud computing, employees can also handle the financial business at home. As can be seen, the previous phase of cloud computing focus on technology innovation, but now more focused on business model innovation.

In fact, cloud computing is made up of two parts, "cloud" and "compute". Cloud "represents the business model," computing "represents the technology," cloud "in the former," computing "after, so cloud computing first is the business model, followed by the technology, it is a new business model and the original technology accumulation of the combination. As Chanda, chairman and chief executive of IBM's Greater China, said: "Cloud computing will only be successful if it is combined with the direction of industry development and corporate strategy." ”

The economics of poor children

Unlike the children who are born with the golden key, such as Internet of Things, mobile interconnection, the success of cloud computing depends entirely on the individual struggle of the child. Why do you say that? Mobile interconnection is a typical "rich second-generation", telecom operators and Intelligent Mobile terminal manufacturers have paved the way for the development of mobile interconnection, whether it is mobile office, or mobile delivery, is a matter of course.

The Internet of things which the government has vigorously fostered can be regarded as the "official second generation", and the overall perception represented by the Internet of things can bring intuitive feelings to users, especially in urban management. In other words, having and not really different.

Mobile interconnection is a user-oriented application requirement, and IoT is a business-oriented requirement. Cloud computing is not the same, there is no cloud many things do the same. Cloud computing is actually the existing technology + innovative business model, the new business model can not be recognized by the user is still between the two say, now many have built the cloud computing Center, the application and the user is poor.

We don't want to negate cloud computing, and if we look at it from an economic standpoint, we can understand the value of cloud computing. The essence of cloud computing is the combination of infrastructure and value-added services, the enterprise is no longer a single individual, but a commercial ecological community. Amazon, for example, is one of the most respectable and profitable companies in the world before it has cloud computing, but Amazon does become a different company after using cloud computing. Many people do not know that Amazon is the world's most popular sales of unpopular books. The number of consumers buying books on Amazon is huge, so Amazon can offer a very powerful list of recommendations (including a large number of unpopular books), based on the reader's purchase data. Amazon's web site sells more than half of its books in this way, which is also a unique and not replicable business secret.

Similar cases are also available domestically, such as the cloud Computing data center built by IBM in collaboration with Shanghai Telecom. Telecom operators all over the world are desperate to get rid of the role of pipeline service providers, and the new business model provided by cloud computing has helped them to make a transition. Shanghai Telecom has 38 data centers, annual revenue reached 700 million yuan, in the Shanghai area IDC market share reached 80%. Without cloud computing, Shanghai Telecom wants a 40% increase in performance, which is also simple-building 10 of the same size data centers, but it must rely on cloud computing if it increases revenue without adding data centers. Before 2009, some Taiwanese banks had offices in the mainland only, and the Taiwanese banks wanted to upgrade their offices as they signed a memorandum of understanding on financial supervision. They need data centers, but a small amount of business at a time, if the one-time investment, construction costs and the next few years of maintenance costs will be very large. Using the IBM Power Infrastructure Cloud solution, Shanghai Telecom has benefited from not only reducing the one-time it investment costs of Taiwan's banks. Compared with the minimum input cost in traditional mode, the cloud platform has saved more than 60% of the five-year operating cost of Shanghai Telecom. And more importantly, the application of the platform greatly shortened the platform deployment cycle, originally from the purchase of hardware, to the platform to build, test the process takes several months, now the construction cycle in weeks to calculate.

Cloud computing changes industry chain

As you can see from the examples above, cloud computing is changing the way users think. Wang Shengai, general manager of IBM's cloud computing division in Greater China, says private clouds can allow companies to chase market changes faster, reduce costs and get out of competition. The main purpose of the public cloud is not to reduce costs, but to create a new business model.

Chanda, chairman and chief executive of IBM Greater China: Cloud computing will succeed only if it combines cloud computing with industrial development and corporate strategy.

Many people are obsessed with Apple products, but Apple's most successful is not the launch of the ipod, the IPhone, the ipad and other astounding products, but it has changed the industry chain through cloud computing. Behind the ipod is itunes, the iphone is the app Store behind it, and the ipad is ibooks. Before buying a CD to 25~30 dollars, you can download only the songs you like and a song for 99 cents after you have itunes. Even a pop diva like Lady Gaga, who sold a platinum disc before, was 1-3 years old and now has 70 hours to hit platinum sales. More importantly, cloud computing gives small and medium ISVs a new way to survive, with ISVs uploading their apps to the clouds, and with cloud operators making a profit on the number of downloads, the iphone apps topped 100,000 for 482 days, and ipad apps topped 100,000 for about 450 days.

You can also see a phenomenon where most of the songs on itunes are priced in between 0.99~1.99 dollars; when the iphone was launched, most of the App store was in 1.99~4.99 dollars; After the ipad was launched, most of the ibooks games were 9.99~ Between 19.99 dollars. "As you can see, users are increasingly accepting cloud computing applications and are willing to pay more for them." The user's habits have changed, and the profits of the enterprise will follow. "Wang Shengai said.

Understand the impact of cloud computing on the traditional industrial chain you can also look at the publishing industry, in the past, the industry chain of the book publishing industry from author to reader is: Author → publisher → printing factory → distributor → bookstore → reader, but in the cloud computing business model, the industry chain is compressed into the author → cloud service provider → reader. 2010, the U.S. electronic publishing industry output value has exceeded the output value of paper publications, 2011, China's electronic publishing industry output value will be the same as the output value of paper publications. According to the survey, 98% of users who have watched electronic publications will not buy paper publications, which is a frightening fact for some people.

Cloud computing is a systems engineering

Cloud computing has such a high economic value, but why is there a lot of failure in the market? The main reason is that the user did not establish a global view, did not see cloud computing is a systematic project. Wang Shengai said: "The provider of cloud computing must have the hardware, software, consulting, services and other full-bit cloud computing capabilities." In the area of cloud computing, some companies offer hardware solutions, and some offer software solutions, but the difference is that IBM delivers end-to-end solutions. At the same time, IBM is a company that understands the industry, can joint partners for different industry applications, put forward targeted solutions. IBM's consulting team will tell users what business is appropriate to migrate to the cloud and what business is not. And IBM does not recommend that users abandon their existing investment in it while implementing cloud computing. Chanda also said that IBM's support for China's cloud computing development is mainly reflected in three aspects: first, to promote the cloud computing and Platform research and development innovation, the second is to combine the industry and enterprise characteristics to provide integrated services. Third, to promote cooperation in the supply of cloud computing industry eco-circle.