Secret mobile Internet applications to promote the eight major passes

Source: Internet
Author: User

In the mobile Internet era, the application of promotion is a very important thing "The App Store algorithm and ranking model is indeed a bit pit father, but there are still some routines, although the following methods can not guarantee your application to become a million level applications, But at least the chances are bigger.

The promotion of mobile applications are mainly the following ways:

Application store

As the "habitat" of the app, the app store plays the most fundamental role and is the first step to any app developer. App Store application ranking rules we have no way of knowing, but it is said to have a few days of downloads, incremental, etc. are related.

As the first source of application information, the application description to ensure that the real and creative, to attract the attention of the contestants. In addition, developers should also grasp the application updates and classification as a first-hand source of application development information, such as App Store in the rankings on what applications? What are the games? What is the type of application? What is the type of game This is as a daily homework for developers.

Key words: update the real attraction

2. Forum

There are two major types of forums. Most of the first category consists of "Little White". The main content of the forum is mainly questioning and sharing. Therefore, promotion in such forums is more about indirect promotion and blatant promotion Often not ideal; the second type of forum is a distribution center for professionals, such as CocoaChina, to promote such forums should instead be blatant, the more prominent the better, of course, the code is essential.

Key words: indirect direct code

3.PR

Promotion efficiency through PR is generally not high, variable and too difficult to control.

Key words: do not fly

4. Promotions

Promotion effect is immediate, festivals is the promotion of "season", at the same time, the introduction of the free version is also a significant promotion method (also is the easiest way to promote the product charge), after all, cheap and free Is always the way to attract the eye of consumers.

Keywords: Cheap free festivals

5. Publisher

A well-known development company produced by the agency is actually the most efficient way to promote, but very difficult, involving multiple interests, in addition, if you can sell directly is also the ideal solution.

Key words: hold thigh interest

Advertising

Advertising is generally divided into online and offline two. Online delivery is mainly through the search delivery or website delivery, and now there are very popular in-app delivery, but no matter what kind of delivery, the key is time and space, which is the occasion of the occasion to grasp the precise delivery can be more effective, On the contrary, it is likely to be diametrically opposed. At the same time, advertising is the most expensive way to promote money,

Key words: precise time and space

7. Traditional Internet channels

Compared to the previous promotion channels, the promotion efficiency of the traditional Internet is obviously not high, but it is also worth doing. It is important to master the traditional Internet users' psychological and behavioral habits.

Key words: inefficient psychological behavior

8. Social networks

Social elements in the promotion program must be indispensable, whether it is Twitter or Facebook, these Social Networks have a super-efficient transmission can be said to promote the weapon, the cost is basically zero, so efficient promotion method is worth All publishers increase their efforts.

Keywords: Spread Efficient Free

In addition, with some application recommendation platform, website cooperation is also a good way. Such as Freeappaday can be paid to promote the way, an event cost thousands of dollars or so; openfeint have similar promotion, but they are more based on the latter part of the way.

Of course, in order to stand out in the App Store, the most important thing is the application itself must be perfect, with a good foundation, supplemented by a variety of ways to promote the list, the chances of becoming a popular application will be larger.

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