See SEO net weave true face

Absrtact: To be honest these two days have been very embarrassed, because their company is laying off workers, and they almost become a victim of corporate reform, because it is very simple because of the work of many people seems to be a low technical work. The thing is this

To be honest, it's been a very embarrassing couple of days, because the company that you're working for is laying off workers, and you're almost a victim of corporate reform, simply because it's a job that many people look at as low-tech. The thing is like this, I am in Jinan local do the work of the net weave, and the company to fine adaptation system, first of all, from our network group to start, and finally because I work harder to stay down, although I stayed, but the head is very uncomfortable, because they are the company's first reform department, this makes me very uncomfortable, But also powerless, because of their current situation is very general, because at present, second-tier cities in general have the following 4 problems, the first too complacent, every day to do the work of CTRL + + CTRL + +, holding a fixed wage without breakthrough confidence, the 2nd is the lack of career planning, Do not know what to do in the end, the 3rd is no subdivision of the industry, for their choice of the industry did not have a profound understanding of the 4th is the most deadly, part of the network does not know SEO content, only know dynamic pen to write articles, and these four points obviously let bosses underestimate us, And this layoff incident really let me realize that a network to want to not become the SEO industry, the chicken is bound to upgrade their true ability, or sooner or later will become boss eyes of "thorn in the eye."

Improve your work skills--the ability to manipulate words

The network is not simply paste copy work, this is our most basic function, the equivalent of your primary school to 6 years of age, we can not take it for granted that this is the whole of our work, if so, we this industry is too not challenging, for anyone can do, so we have to do a good job on this basis. Because content writing also must have a certain "principle"

1 focus on the content of the organization, an article is not a good point of view can win the attention of everyone, this time needs the network editor reasonable organization, will be a step-by-step guide to the article, so that users follow the article clues slowly read down, can the role of the article to play to the maximum.

2 will be the content of a reasonable classification, do their own network should be responsible for themselves and users, although the use of space is very small, but can do a good job, like the content of the classification process, we can talk about the need to write a valid classification of content, so that different users in the enterprise site can be the first time to find the content.

3 content filtering, the collection of the article also needs to "optimize", plus their own point of view, to remove miscellaneous content, not every day to update the content of the site is our only job, write articles is also to pay the brain.

4 The production of the topic, this is easy to understand, is simply to integrate the current hot spots into a topic, to improve the click rate is very useful.

Master the basics of SEO, become a versatile industry

The net is not a simple editor, the reason why add a "net", tell us must master some Internet technology, like basic picture processing ability, HTML code ability we all want to involve, FTP, domain name and space, procedure more to contact, in fact these are not difficult, as long as we study attentively will have the harvest, Plus we have a certain ability to write, mastering these basic abilities will produce a huge chemical reaction. To give a very simple example, we will naturally use SEO optimization knowledge when we write the content of the website, such as:

1 titles appear keywords

2 export links per article control within 3-5

3 to promote the keyword first appear when bold, or add anchor text, only add once.

These are SEO knowledge, only master These we can get rid of others in the eyes of the weak position.

And we all know that. The network has a job to do is the key word design, layout. Because the keyword for SEO is very important, but the accumulation of keywords is not used, reasonable design keywords, in the article clever embodiment of the key words may let search engines find you. If the network in doing content without SEO considerations and understanding, then, the search engine unfriendly key design and layout will make SEO difficult to have good results.

Then, do a good job of marketing channel choice, exercise promotion ability and accumulate certain network resources

The ability to promote is an important counterweight to our salary increase, because effective marketing, you can mold the brand, the effect of course than every day to update the content of the article, to give a very simple example, marketing methods to combine the actual situation of the site, because our corporate website is to do the daily kind, the audience group is mostly women, Therefore, in the choice of marketing methods, most of the choice and social media cooperation or soft wen marketing. Social media refers to the use of a wide range of micro-blogging tools, because of their own high penetration rate, can let our propaganda information in the shortest possible time to get the widest range of promotion, and soft marketing is the use of the herd mentality, the use of the product of the text to expand the way, Let the brand culture penetrate into everyone's thoughts in reading. And these, Wanglaoji "ban Wanglaoji" is a good example.

Perhaps you will say, the work of the net weave revolves on the content to be possible, but this is a pay attention to the whole strength of the times, since is to do the editor, must master certain promotion way method, lets own work scope to obtain certain expansion, only then we can base on society longer.

network resources are also to expand their ability to do, such resources tend to give themselves a lot of advantage, just like the previous time a customer's website wants to submit in the hao123, it happens that I have a friend to help, so that our team in the optimization of this site, save a lot of time, Boss also appreciates me, this is the advantage that the network resource brings.

Finally, you need a mindset adjustment

As a network, we should give ourselves more responsibility, I do not agree with the site editor can not replace the SEO, because in my opinion, if a good network can learn more SEO professional technology, plus your site editor's special advantages, will certainly be able to do a very good job seo. And if the SEO with the site editor, not enough communication so your SEO can not do too well. More importantly, we can not be complacent, to their ability to carry out an effective expansion, this process may be longer, but as long as we insist, we will eventually be recognized by others.