Self-exposure marketing crossroads of membrane Law family

Absrtact: June 27 News, in the 2014 brand Electric Dealer (Haishu) summit, the film family founder Huang Xiaodong about the film family has tried some sword walk slant network Marketing, as well as membrane law family in the supply chain of tortuous development process. Film Law Family

June 27 News, in the 2014 brand Haishu Summit, the film Law family founder Huang Xiaodong told the film family has tried some sword walk slant network Marketing, and membrane law family in the supply chain twists and turns of the development process.

Huang Xiaodong, founder of membrane Law family

Huang Xiaodong introduced, in a promotional period, its once to the marketing team introduced Cui Jian "a piece of red cloth" as a design inspiration, but this design has led to a misunderstanding of the marketing team, and finally made a "no limit" of the advertising design: The picture is wearing red women covered with red hijab, wearing red clothes, the slogan is " My festival my film. "

This is a big hit the edge of the ad quickly by the film law family completely removed. "Not in line with our tone, brand marketing can not only to attract the eye completely no limit." "Huang Xiaodong said. In his view, like a family of film law to rely on the internet to grow up the brand, the Internet marketing standards, brand control power is actually inadequate, it is easy to go to the crossroads.

In the supply chain, the membrane law family has also gone a lot of detours. Huang Xiaodong in the General Assembly review, the film family had a long time in the production of products to the processing plant, but later found that the standards and quality of various factories are uneven, affecting the membrane law family product quality.

Starting in 2012, the membrane family took a year to integrate the supply chain, set up their own factories and work with French companies to develop them. In Huang Xiaodong's view, the core of supporting brand development is still the supply chain, so the brand needs to keep the supply chain in their own hands.

It is understood that the 2014 brand electric Haishu Summit to "brand Dream" as the theme, to "from the brand to the category" as the main line, respectively, around the five hot category "Clothing Dream Team" "Jewelry Diamond Dream Team" "Cosmetics Dream Team" "Furniture Dream Team" "Home Textile Dream Team" on the industry hot topics and enterprise cases launched in-depth discussion, A total of attracted well-known E-commerce experts at home and abroad, well-known electrical commodity licensing enterprises, excellent traditional brand enterprises, third party services, senior executives, such as more than 1000 people participate.