Senior executives switch to present domino effect

Performance financing profit into three major because of the industry analysis, this is the sales performance is not ideal and the financing of the Mission and the company's profit decline (Rosalyn) at present, real estate enterprises a personnel shock is evolving into a round of "domino" domino effect. According to reporters do not fully statistics, since the end of March this year, the senior executives have resigned, exchange and other changes in the phenomenon of nearly 20.　　Industry analysis, the recent changes in the number of senior executives, and the company's performance, the real estate after the new deal, the housing market pressure is not small, to achieve sales target is very difficult, do not exclude some of the sales of senior executives based on this pressure to leave. Housing Enterprise Senior "bedrock" is understood that the real estate policy implementation less than 3 months, including Jindi, Longhu Real Estate, Soho China, Shimao and many other large housing enterprises frequently appear personnel changes, senior resignation phenomenon is dense. This scene déjà vu, in 2008, a group of real estate executives have also left office, making that year as "senior executives in the Lok Ma year."　　And after two years, the housing enterprise is due to poor performance generally, unfinished tasks, leading to the resignation of senior executives. It is reported that May 21, the Golden Land group Dong Guo resigned as a director of the Golden Land; less than 1 months after the July 5, the Gold group issued a notice that Zhang Hua for personal development reasons for the resignation of the company director, President of the post. May 5, Guangzhou Vanke Marketing director Liang resigned to join the Song Lin, May 20, China Resources Group chairman Ginvanko vice chairman of the resignation.　　June 1, in charge of the Poly Real Estate command 18 years Li Binhai removed chairman of the post, by the company's former general manager, the real estate "iron Wife" of the Song Guangju as the same, Chen Hongsheng as chairman of China Poly Group Corporation, congratulate Ping no longer as chairman of the company, director of the office.　　Are they the cause of the sale? Famous real estate marketing planning expert Xie Yifeng said that this year, the reasons for large changes in the senior management of the housing enterprises, mostly due to the unsatisfactory sales performance and financing of the Mission and the company's profit decline caused. Under the influence of the real estate policy, most of the country's property market seems to have encountered an unprecedented freezing point, Jindi, investment, Dahua, Ren Heng, the sales of the exhibition is not as good as the same period last year, Shimao, Longhu and other business sales decline in the 40%~50% or so, and some developers in the beginning of the year also the sales target up the 30%. Housing enterprise sales fell sharply, because anxious to break the ice to open the situation, the housing enterprises have invariably chosen the "bedrock".　　At the same time, many housing companies to choose the front contraction, directly lead to many senior executives "Idle Heroes:", and then choose Job-hopping. China Index Institute released a report recently, the first half of the year, the main urban residential transactions in the general decline. Among them, the first-tier cities fell nearly 50%, and Hangzhou, Nanjing and other second-tier cities declined even more than 50%. In addition, most of the 35 cities monitored last week continued to fall in property deals, with Sanya the biggest decline and 48.35% per cent on the chain.　For the second half, the industry generally believe that under the pressure of regulation, the housing market adjustment trend will continue.　Xie Yifeng that the industry turmoil of 2008 may be repeated in 2010, and it is at a time when Willow executives heroines the industry. Behind many of the staff changes in the housing enterprise, or is brewing a larger scale of industry integration.