SEO hands-on experience sharing for beginners

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Blink of an eyes, learning SEO 1.5, in these 500 days, I spend eight hours a day on the internet, and search engines to deal with, through the continuous practice of slowly groping to get out a set of their own operating experience, in this share to the general webmaster, I hope you will have a little help. March 10 I accidentally contacted a marketing ebook, learned that seo-search engine optimization, after reading some exciting, feel that this is a very promising marketing model, to achieve the site from traffic to the high quality of income conversion. So, began my long study of SEO career. Below I will be a beginner's point of view a little bit to introduce and share do SEO process experience and misunderstanding.

Keyword selection

Do SEO you need a site of your own, and beginners often make fatal mistakes in the keyword selection. Many sites have a name, novice thought is often, the title should be the introduction of their own website, as a book cover should be written on their own name, when the novice is very easy in the title of this column just write their own website name. But their mistake is, the search engine is a library, your title must be the classification of your book, so that other people can find your book through the catalogue, so that you have the opportunity to pick up the book you see the contents. And there are thousands of books in the library, and no one will find you by the name of your new book, unless you already have a barrage of ads.

So, how do you choose the right keywords? First, you need to be clear about what your site's principal keyword is. For example, a Web site is the sale of shirts, then I hope that search engines search the Shirt people can search my site, these traffic is very accurate and high-quality, which is a charm of SEO. Determine the main words of the website, it is necessary to the title of the specific layout and writing, general search engine title control in 26 words or so. We want our keywords to have the search volume, without the search volume of words optimized and meaningless. At this time, we need the "Baidu index" this tool. Through Baidu Index query, we can know each word of the daily search volume. Another mistake that beginners are prone to making is choosing high index words. They think the higher the index, the more people, then my station can be displayed in front of more people, but I do not know the higher the index, the greater the difficulty of optimization. So, for the individual grassroots webmaster, we hope to achieve revenue in the short term, it is necessary to select the index medium or low index, at the same time I personally recommend the selection of Long tail keywords as the title of the keyword writing. What is a long tail keyword? The long tail is a phrase or a question that people usually search for, say: "The best Shirt", "which brand of shirts, etc., usually have a lot of long tail keywords have a good index, and optimization is not very difficult, the flow of precision is also very high.

A good title is a site for the future development of good and bad important factors, the main form of its writing has been recognized by a lot of webmaster, the specific wording can be Baidu, here is not to elaborate.

Next, a very important point is the change of title. According to my practice, search engine on the new station title modification is very sensitive, if a short period of time to modify the title will lead to drop the right rank all lost, modified frequently will be punished. So the new station should not modify the title, if you want to modify the site to wait a long time to build, or to say that the weight of a few changes after the impact of small.

Density of keywords

This is a lot of learning SEO webmaster may know, a lot of people look at this point is the weight, feel that the impact on the site is not very large, in fact, is not. Keyword density can be said to be a significant factor in the rankings. New station is very easy to make mistakes are stacked keywords, indiscriminate use of H tags and b tags, the new station unreasonable arbitrary stacking keyword on the search engine, the result is only one: K you did not discuss. So the keyword density must have a degree, control in the 2%~8%, and the distribution must be reasonable.

Structure of Web site content

The purpose of search engine is to satisfy the user's search, so the more the content of a website is, the easier it is to be recognized by search engines. So we need to constantly update the content of the site. Search engine on the original content will be given a high weight, this is what we have to do is the regular update articles, and try to original, should not be completely copied. In updating the article at the same time, we should pay attention to the optimization of the station, this is very important. The most important thing in station optimization is the inner chain. When an article appeared a short sentence and some articles in the station related to the link, in this word linked on the Web site, this is called "anchor", this is a reasonable chain, anchor link to the user experience has a great help, the search engine is also very friendly. A reasonable inner chain will make your site a tight and powerful network.

Accumulation of outer chain

Outside the chain can be said to be SEO in the drama. Outside the chain of the site has a great impact on the rankings, many webmasters spend a few hours a day dedicated to hair outside the chain. Here, I recommend you to cultivate high-quality outside the chain, the forum irrigation Hundreds of effect is not as good as a quality article brought outside the chain. At the same time, the exchange of links is also a good way to increase the quality of the outside chain. The new station often has a little difficulty in exchanging links, but after mastering some skills, it can be overcome. Outside the chain is a need to gradually accumulate the process, avoid using software or other ways to let the chain grow too fast, otherwise waiting for you is also K.

The above is the new station SEO focus, it seems that simple four points but you need to adhere to the long-term implementation and unremitting efforts to achieve the desired results. In fact, every point there are many details of the problem, we need to understand their own practice.

SEO is not advanced, it is the essence of: implementation, implementation, and then implementation. After continuous practice, you will get rich experience and harvest. New people avoid impetuous, only slowly accumulation of learning, can be in the long SEO on the road to reach the pinnacle of success.

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