SEO is not equal to rank user experience more important

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A few days ago to see a program, a seoer looking for work, the examiner asked him what is SEO, he replied that SEO is the use of technical means to enable others to search the relevant keywords by searching engines when your site can rank forward. I think there are a lot of people with this view, many people think that SEO is to do rankings, but also a lot of business owners and SEO executives ranked as the only judge Seoer performance criteria, I sometimes think, perhaps because of this reason to make a lot of seoer produce such a thought. But I take it for granted that SEO is limited to rankings. Of course, ranking is important, but I think we have more important things.

First, the effective flow

No matter how a website is profitable, it needs enough traffic to support it. There are many kinds of traffic, but not all traffic is effective, such as I recently found that when we search in Baidu "Wuhan seo" This word will appear a call "egg pain net". His station can be said that SEO has no relationship, but he ranked in the home very good location, can not be denied that SEO do well, but what is the significance of it? who search for Wuhan SEO users will stay on this site for too long time? Some people say that the chain in the SEO accounted for 60% of the proportion, it is clear that This station is made from the chain. And we often in a lot of QQ group to see someone to help others analysis of the site is always a sentence: Outside the chain does not give force. Seems this sentence enough for a seoer eat a lifetime. But even if we use more outside the chain of the site to do the rankings, and how? A lot of less competitive words can easily do a good ranking, but the daily traffic is very small, regardless of our station is relying on what profit, traffic base on that point, it is difficult to imagine how much it can create value. So we not only use SEO to get traffic, but more importantly, to obtain effective traffic.

Second, transform

Just as a sales without performance is not a good salesman, a website that can not be transformed can not be called a good website. The website is for the profit, but the transformation is realizes the profit. We need to use all the way we can use to attract customers to our site, which is said traffic, with traffic, we have to try to get them to buy, click and so on. In short our website test what profit, must let them do what. This is also what we seoer to consider, what are our audiences? What are their search habits like? Where do they like to gather? How do we design the Web page, how to send out the chain to attract him to our website, our soft paper how to write, how to create the content to promote his purchase? When we're done with all this, even if we only receive 100 users a day, but can have 10 orders, compared to us through a large number of outside the chain to do a good job site rankings, there may be 1000 users every day, but only 5 orders, I believe that everyone will choose the former.

Song Anmin that: SEO is not only the rankings so simple, we need to focus more attention on the user experience, according to the site's audience timely changes in our SEO strategy, all to a higher conversion rate, to achieve the purpose of Web site profitability, rather than staring at the top of the list. This is perhaps what many people call SEO to achieve a certain level of time will no longer care about the ranking reason, of course, I do not want to say realm, I want to say is that this is as a seoer must be clear of a mode of thinking, as long as the adherence to follow such a mode of thinking to go, we will reach a new height.

Original statement: The above article by Song Anmin first published in Wuhan SEO blog, reproduced please specify. Original address: http://www.anminseo.com/?p=472