SEO is the key to balance user experience and profit target

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Webmaster to do the site, the site has a lot of attention. Pay attention to the flow and included, pay attention to the weight of the site, focus on the rankings, focus on the chain and outside the chain, focus on long tail keywords, but all of this, can not be separated from the site for search engine optimization. That is, commonly known as SEO.

SEO webmaster are aware that the ranking is a rise and fall, in the eternal change. No one's site will be Baidu snapshots are always included in the first home page. Perhaps is your website SEO to do well, the rank goes up, my rank will drop down naturally, the contrary also same, like tide ebb and flow, do not have gain and loss because of this. Therefore, to do optimization, adhere to is very important, the mentality to adjust well.

There are many factors affecting rankings. The first is likely to be the structure of the site itself. Website optimization should be the industry structure and search engine optimization technology combined, the site structure optimization to the site exactly what role?

Web site structure will affect the search engine in the Web page crawl results. Of course, this undoubtedly controls the number and quality of the pages included. Industry insiders know that Google will use the PR value to measure the structure of the site is reasonable, that is, to give the site a numerical value, the higher the PR value, Google included in the page and bring traffic will increase. Of course, this also shows that your site's structure is more reasonable. In this way, the nature of the SEO itself to achieve the purpose and expected effect. However, since Google left China, less and fewer webmaster pay attention to PR, the significance of PR is gradually diluted.

In fact, the first time users open your site, in a way that determines whether you can keep stable customers. The speed of the website opening, the face to the appearance of the site interface to the user's comfortable degree and so on determines the user experience. On the other hand, you should first ask yourself: Does the content of the website have browsing value? and the product category, the picture is clear? are the categories complete and content irrelevant? Does the full screen advertisement obscure the user looking for content and product mood? Make the website, the profit is the first, but first should base on the user angle, maintains respective demand , a good beginning.

With a good start, you can determine the user's needs through flow data analysis. According to the Web site traffic statistics analysis of specific pages, products, content of the popularity, according to the user's attention to the products and content in a timely manner to adjust the rendering to cater to user tastes, but also to the site does not involve the content and products to dig, supplement and Add. The ranking of the site is naturally important, but also to allow the site content to combine rankings for the site to bring the most direct conversion rate, so as to bring economic benefits for the enterprise purposes. These are still webmaster do the required course of SEO.

Webmasters sometimes find that the home page is not on the home page or first, and the weight of the pages is higher than the home, so some webmaster worry: is my site down right? In fact, this problem is very simple to explain: Some industry information sites, because its forum is very hot, and the forum has become the focus of development of the channel, Or just out of a very hot topic, so the page appears in front of the homepage is not impossible.

Domestic well-known IDC service provider China Connaught Network said, there is a point must be clear, the weight of the home page to enhance the weight of all the pages in the site will also be increased. Moreover, the weight of the page to the inner pages far more than the external link to the weight of the page, so, to ensure that the site's internal pages to get more weight, the best way is to enhance the weight of the home page.

This involves the problem of linking. Links to the site rankings of the impact can not be underestimated. Before the popular one: "No rankings?" Go quickly. "In search engine's hobby, Baidu likes inside the chain, the Google likes outside chain." But there is no denying that two search engines like to merge inside and outside the chain. Therefore, internal and external chain is indispensable. Plus outside the chain should also have a choice, follow the exchange of high-quality links and the advantages of the chain of advantage outside the principle. Those PR3, 4 of the website, do not change.

and internal links must be in each page with links to the home page, in each article has a keyword to point to this keyword as the title of the article. Links should also have relevance: content-related, product-related, etc. The rationality of the internal and external links is also conducive to the optimization of long tail keywords, and long tail keyword traffic accounted for 80% of the flow of the site. Therefore, the link strategy is not only linked to a site and other sites, but a maximization of the embodiment of the target site is the core site, bringing traffic and ranking the weight of the rise. This is also the core idea of SEO and the ultimate goal.

In short, the site for the search engine optimization of each link is interlocking, One ring clasp another ring, neglected first. At the same time, should insist on the website profit and the user experience to find the reasonable balance point. SEO is also a long-term process, you insist on, accumulated over time, enjoy, can finally create a high-end high-quality website.

Article Author: China Connaught Net www.nuo.cn, reproduced please indicate the source, welcome you to communicate together, thank you!