SEO optimization: How to improve the user experience

In foreign countries, SEO launched earlier, those who specialize in SEO are called "Search Engine optimizers", referred to as Seos. Because Google is currently the world's largest search engine provider, so Google has become the world's main research Seos, Google's official website has a page to introduce SEO, and show Google's attitude to SEO.

The personnel engaged in SEO work are mainly responsible for the company's site keyword ranking detection, maintenance, and search engine experience construction work, generally called seoer or SEO Commissioner, SEO engineers, and so on, the current domestic well-known seoer has SEO blog Maple forest (Tian Feng Forest), SEO Forum of Le Shu (Wang Zhiwei) and so on.

SEO's main work is by understanding how various search engines crawl Internet pages, how to index and how to determine their ranking of a particular keyword search results, and other technologies to optimize the Web page, so that it can improve search engine rankings, so as to improve the number of site visits, The technology that ultimately promotes the site's ability to sell or advertise.

User experience, as the name implies, concise say is the user to the website demand, if enhances the user experience, is the current stationmaster's top priority, the search engine optimizes, pays attention to the website function, the website structure, the webpage layout, the website content comprehensive design. And the user experience is fastidious from the website impression, the website function, the website usability, the website content and so on synthesis factor to improve the website environment, enhances the user experience, Seoer cherishes the margin to think, the reasonable promotion and enhances the website user experience, is enhances the website conversion rate the important factor.

The website function of user experience

1, the website program: Support Graphics and text animation mix choreography, can upload pictures, animations, movies, accessories, release information can facilitate management, modification, delete, etc., backstage can live, can appear in the foreground neat standard information content, the whole station can generate static format.

2, website interaction: to interact with the information of the website, to facilitate the feedback of visitors, there are forums, blogs and so on, can make the site into a platform for the interaction of visitors information ideas.

3, the website statistics: The whole station uses the unified website statistics, can provide the time period analysis, the keyword analysis, the on-line analysis, the browsing analysis and so on, the aspect website management obtains the user to the website the demand, adds the newest, the most practical information.

Second, the User Experience website structure

1, the website name in English or Hanyu Pinyin name, easy to remember, easy to promote.

2, a clear and practical site navigation, three clicks within the mouse to allow visitors to find the bottom of the information to find.

3, the homepage frame, the classification frame, the page model analysis cent is accurate, arranges neatly, increases the website map function.

Third, the User Experience Web page layout

1, word processing: text font size, font, line spacing, according to the site of different resolution, layout, industry, reasonable adjustment.

2, Image layout: Image can experience the beauty of the site more, it can be intuitive, vivid, the words can not express the information, easy to understand and accept, grasp the image processing, can increase the viscosity of the site, so that visitors linger, more like your site.

3, the website version: is in the text and the image collocation design, creates the different browsing effect and the design style, this aspect should pay attention to, the website main title, the website menu, the website content collocation and so on.

Iv. the content of the website of user experience

1, the content of the website is not copied, not reproduced, not garbage content, is high-quality, original. Original content can improve the value of the site, professional, more can improve traffic, improve the rate of conversion of the site, a large number of original content is to establish the credibility of the site and authority of the key, more can improve the trust of the site, user experience, to help promote the website brand.