Absrtact: Since 2008 SEO this word gradually into our vision, after years of development and the development of the industry has emerged many excellent SEO team and SEO optimization company, the entire industry has a new round of development momentum, but also faced with the difficult
Since 2008 the word SEO has gradually entered our field of vision, after years of development and the development of the industry has emerged many excellent SEO team and SEO optimization company, the entire industry has a new round of development momentum, but also faced with the corresponding problem, that is, SEO optimization team efficiency control.
1, outside the chain group
Outside Chain Group main website project outside chain construction and outside chain maintenance, to a large extent, mainly to do the former work, followed by the exchange of links with various cooperative websites, but for the outside chain Group is the largest workload is the construction of the chain, or the construction process encountered with competitors similar to the external chain resources, therefore, It is one of the common problems to grasp the resources of the outside chain and how to obtain the resource from the team.
will be the construction of the chain of approaches are: friend chain platform, outsourcing (pay), SEO tools (pay).
With the introduction of Baidu Green Luo algorithm, the days of the big friends chain platform is not so good, the closure of the bankruptcy, transformation of the transition.
Second, outside the chain outsourcing by a lot of SEO team's favorite. There was a link before the head of the platform has told me, many large companies in charge of SEO are relying on their old oil, do outside the chain. The contract to write 3W, actually only do 1W list, the most bitter force is to do the bottom of the outside Chain Commissioner.
Of course, many companies have noticed this problem, especially to optimize the understanding of the Director will be very concerned about, the funds are not high, so pay the use of "SEO tools" rise, because the cost of low, outside the chain of resources strong, by the SEO team's favorite, SEO paid tools gradually rise, The following figure for the well-known SEO data analysis and management platform (optimized) to provide the external chain resources, about 3,000 more than a collection of external chain resources, the list of detailed records of the site Baidu included, PR, Baidu weight rate and other information, easy to SEO personnel operations, and provide these resources are free.
2. Content Group
Content groups are primarily responsible for the writing and dissemination of content, enrich the content of the website through more high-quality content, secondly through the third party platform for content dissemination, from time to time can also get outside the chain, but the original ability is the most lack of webmaster ability, because this is not a kind of technical life, but the accumulation of experience and thinking and other aspects of the impact of factors , pseudo original appeared how many solved some problems, but the long-term false original not only unfavorable search engine, for users also not too much value, this is the current SEO team face problems.
3. Data Analysis Group
The data analysis team mainly analyzes the data of the website, in order to constantly change the original optimization strategy and direction, and through the analysis of the data on the flow to obtain a very good value, and the data analysis method is relatively simple, I learned that some of the data analysis is usually through a unilateral system and then speculate, is not particularly accurate, which brings a lot of pressure to optimize the SEO team.
After analyzing the basic organization of a SEO team, we will look at what channels to solve these problems, the efficiency of the entire team to improve up, so that the bulk of the optimization at the same time to achieve economic maximization, presumably what many webmaster like.