SEO Series: If you improve the long tail keyword flow

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Hello everybody, I'm Han Yi Zhou. Today I'm going to talk about how to bring a long tail keyword to a website. If the traffic of a website is brought by the keyword of the homepage, the traffic of the website is very fragile. Once Baidu changes the algorithm or Baidu snapshot of the problem, it may ripple to the entire site's overall flow. A healthy website, 80% of the traffic should be supported by the long tail keyword. A successful website, a website with a healthy flow, depends largely on the amount of its long tail word.

1. To improve the flow of long tail keyword, you must first have enough content.

The so-called content for the king, if not enough content, can not produce a large number of long tail keywords, but also can not talk about the long tail keyword rankings. It's hard to build a lot of content. This requires the webmaster has the spirit of perseverance. Collection sites have an advantage in building a lot of content. But to collect the class website, need to avoid the question that content repeats. Therefore, the acquisition of content to be processed again, that is, the original operation of false. As a result of collecting a lot of Web site content, each piece is manually false original is not shown, so need to use the program to make false original. Have the ability to develop technical development webmaster, you can develop a suitable for their own pseudo-original small program. The core idea of false originality is synonym substitution. After synonym substitution, various search engines will treat the article as original.

2. Enhance the Internal page optimization

With a lot of content, but also need to optimize the internal page. Optimized places include URL,TITLE,DESCRIPTION,H1,H2, keyword density, etc.

The core of URL optimization is to have the keyword appear in the URL. Search engines believe that URLs appear to be more relevant than the keyword, so it will increase the ranking of the page. The keyword that appears in the URL is best in Chinese, or it can be pinyin. Baidu can correctly judge the more popular words pinyin. Common CMS systems do not have the ability to add keywords to the URL. This function requires the webmaster to develop their own. I use a ray CMS system to illustrate how to let the URL with the keyword.

First open the core/common/common.php file in the Web site directory with a text editor, and then find the function Get_play_url. This function returns the URL address of each Web page. Modify this function so that the function returns a value containing keywords (movie name, etc.). As shown in the figure.

Second, you need to modify the template file. Change the Readurl variable in the template file to Playerurl. Title fields and Description fields, such as keywords density, such as webmaster must be very familiar with, I do not repeat.

3. Create Strong internal links

A lot of content of a website, but not necessarily will be included in Baidu. Not included, the site's mass content is invalid. Baidu included a lot of factors, now mainly talk about how to do optimization in the chain. have each page link to its next 10 pages. Common CMS system also does not have this function, need webmaster development. This development is easy.

When a site has a large number of content, and can be guaranteed by a large number of search engines included, the internal page and URL can be reasonably optimized, then bring the long tail key word flow is just within reach.

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