Shang 50 page Lyrics this advertisement occupies 7 pages Gaga also play implant

Shang (information picture) a record company top of a wry smile said, "Now a record is basically a loss of money." As the placement of advertising in the film and television works, large-scale performance, the success of the marketing approach also quietly spread in music works. Lyrics, main song, MV, concert ... have become the fertile ground for advertisers to corners.　　The reporter survey found that perhaps the embedded advertising in the record industry has not been rampant, fans generally say "acceptable." "Implantable advertising" penetrates the recording industry on YouTube to watch Gaga's MV "phone" (telephone), looking at Beyonce rescued from prison Gaga the whole process of 85 million people, Most of them don't know why there's a scene in the video: A prison guard is browsing an online dating site. However, the number of visitors to the PlentyOfFish website surged 20% in the one months since the music video was released.　　The declining traditional record industry has finally found a lifeline-an implanted advertisement. In fact, as early as the record boom period, Aaron Kwok's "Sing this song", Jay Chou's "My Site", have reached the song red, brand fire win the goal. "The first thing to think of is to implant mv. "A record company told reporters that because a lot of singers on the back of various brands endorsement, these businesses became the biggest buyers, such as Jolin Tsai" mask confession "MV, she went to South Korea shooting, in the snow and ice wearing a fine shoulder dress, cold face red very faint, keep digging and digging, the results dug up her endorsement of the jeans , since her endorsement of a cola ad, her MV also arranged to drink Coke lens. "Of course there are more natural ways, such as foreign video MV, in fact, most of the local tourism bureau to talk about the area of implantation."　　"From Gigi Leung's" fresh "mv, Song Nei's" One Day ", Evonne" My beautiful Love "are implanted in a region cherry garden, in fact, these MV and female singers are a series of endorsements. A wide variety of "implanted" ways you can see in the lyrics page, there will always be a lot of names and business logo. And Shang, who is brave enough to imitate Gaga, has reached its peak in this field. Her album "Women of The Times", a total of less than 50 pages of lyrics, including cosmetics, sports brands, insurance companies, clothing brands, mobile phones, laptops and other seven full-page ads, one of the insurance company's advertising page also integrates a search engine ads.　　It's an illusion. This is not a lyric book, but a promotional brochure for a shopping mall. Concert is another area that is beloved by advertisers. For example, the Liu concert theme "Off heels." And earlier sensational Beijing Zhao wedding named "Ice Posture", let the media want to avoid the report also not.　　And this method in the music festival market also embodies, we are impressed by such as last year's "watercress stage." Fans: Yes, but no. The penetration of "implantable" advertising into the record industry has kept the fans sane andCalm down. "If advertising really supports the record industry, it's not a bad thing," he said. Fan Ono said.　　Industry insiders also frankly, advertising implantation can not be too abrupt, after all, do music, is to do cultural products. West China Metropolitan newspaper reporter Wu-Chawanlu intern