Shanghai media industry tries to fuse the path of self-help, the success of the attack has attracted much attention

The rise of new media is gradually emptying the edge of traditional media, in the traditional media, the attention of the audience was widely diluted, especially the large area transfer of the young audience's attention preference, which caused the traditional media business predicament to intensify, the market share shrinking, the user losing, the discourse right edge, the media people being in a difficult position. Under the impact, Shanghai media began to try to merge the road of self-help.
Gioyu, an associate professor at the Shanghai Academy of Social Sciences Institute of Journalism, looks at the three major trends in Shanghai's media convergence since 2014, in which the traditional media have been innovating in the recession, the emerging media are alternately changing, and the use of mobile media has become mainstream.
The Internet-centred emerging media continues to flourish, but the new media form and the new media product alternation, the trend of this extinction is not to be ignored ", Gioyu noted that no two Weibo also suffered loss of users, active degree of decline in the ebb, but the mobile phone as the first major Internet terminal equipment status more consolidated," Most users choose to share news on social platforms.
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Shanghai Academy of Social Sciences 12th published the "2015 Shanghai Media Blue Book" shows that the Shanghai newspaper Group's media integration development results have been and will continue to produce model effects and brand effects.
Shanghai Academy of Social Sciences, director of the Institute of Journalism Strong fluorescent, reported to the group's surging, interface, Shanghai observation, such as three new platform project positioning function and layout "clear and accurate thinking." Among them, the new media platform "Shanghai observation" to "the party newspaper's self-trade area" as the positioning, explore the new model of fee reading to create a good brand of new media; surging news to the website, clients, micro-letter as the main carrier, in the short term in the user group, the issue of the ability to set up, influence and other areas of rapid development; interface positioning Financial Media electric dealer, Committed to creating a Chinese-style "Bloomberg" Internet financial Information Services platform, "is expected."
After the Shanghai Press group opened the integrated Curtain, Shanghai Wen-guang Group also entered the deep waters of radio and television media reform, the hundred-Vision and the Oriental Pearl two listed companies will soon be one, become a unified industrial platform and capital platform for Shanghai Wen-Guang Group, and a new strategic layout with media integration as its core In the integration of the Internet, building a new platform, to create a new media ecology, the promotion of mainstream media, such as the spread of several dimensions of exploration and innovation, the same start well.
At present, media integration is leading the direction of media development, it can be foreseen that China's official future will also increase in the media integration of funds and policy support. As a giant of domestic media group, the integration of Shanghai newspaper group and Shanghai Wen Guang Group is regarded as the new sail of mainstream media. The mass media revolution of the Internet-centered media is a full range of medium revolutions including idea, mechanism, form, structure, technology and content, and no successful samples have been seen in the world. Although the reason is numerous and complicated, should traced the source, clarify why fusion, how fusion.
"Under the impetus of the top layer and the media's own survival pressure, the new fusion media is ready to be", strong fluorescent analysisSaid, the return to the media value and the idea, the promotion media public credibility, the dissemination power, the influence is the fusion development basic tenet, constructs the new media platform is the urgent matter, but solves the technology, the mechanism, the business model three big fusion problems, needs the new thought, the new method. (end)