Shanhan: Listen to what your website users are saying

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Website to serve users, based on the user experience of the site design is the beginning of a successful site. How to improve your site, we need to know what the user said, so as to know what the site for users of the problem, so we have to learn to listen to users. Shanhan of the Bo Hundred excellent user experience friends are also more recognized, so often let me write some user experience aspects of the article, the following from several aspects of how to know what the user said.

Bounce Rate

Of course, I have written two related articles on the bounce rate, and here I repeat. With the increase of your website bounce rate, we know that the user said: "This site is not what I need, for me is irrelevant." The bounce rate is the percentage of a single page visit, which means that the visitor leaves without further browsing the next page of the site. Sometimes it is also possible to be taken out of the ads on your website. So in the analysis of statistical data, found that a higher bounce rate, you can have a good view of the reasons for various aspects of the site.

Ratio of new and old visitors

The number of new visitors, it proves that your website promotion work in place, more and more people find your site, but to let them return is to do a lot of work, the more customers return, it shows that they are saying: "Your site is attractive enough, I think I will often come back." The question we have to consider is how to get more users and let him revisit them again.

Site Stay Time

It is also important for the user to stay on the site page. Just a page stay time this is not enough to explain the importance of your site, if the visitor opened your Web page has not been closed, and he went out to play or do other things, this also proves that he said: "I do not attach great importance to your content, The visit didn't work for me. Only when the user stays on your Web site for a long time, while constantly clicking behavior, it means that your website is important to him.

Pages per visit

So that's the question, the number of users per visit, which is the depth of access, the greater the value, indicating that your site is more popular, if you see a higher average page views, this means that users say: "Your site is very attractive, very interesting." This is to tell us that every article on the site must be done carefully. Of course, you can also refer to Shanhan, how to write attractive articles for the website.

Content Browsing Degree

This is similar to the number of pages per visit, analyzing the degree of browsing per page, which allows you to know what users like most, find topics of interest to users, and strengthen the writing of such articles, which allows your site to greatly reduce the bounce rate.

Flow source

This is very valuable data in statistical analysis, it tells you how users come to your site, and if most of them come from a search engine, that means your SEO work is working, and if you see a lot of traffic coming from a variety of referral sites, then we need to look at how we can improve visibility on these referral sites.

Shanhan thinks: Small to a website, big to company enterprise, only can listen to the user is the best, can develop and grow.

Author: Shanhan Source: http://www.xiaohan86.com/201006722.html reprint please keep.