Shenzhen Airport responds to "marginalized"

Source: Internet
Author: User
Recently, Shenzhen Airport (000089) on the "Pan-Pearl Alliance to set up Shenzhen airport is marginalized," the query gave a response, in the surrounding market competition, Shenzhen Airport has its own way of survival.  The differentiation strategy has been advocated by Shenzhen airport, and the successful launch of "deep flying" service has made a good footnote for the differentiation.  In mid-July, Guangdong Airport Group joined hands with nearly 60 airports in the pan-Pearl River Delta region to set up the "largest domestic" regional Airport Alliance in Guangzhou, the Shenzhen airport is not in it, causing concern, the "Pan-Pearl Alliance" set up Shenzhen airport was marginalized question sound. In this respect, a person in Shenzhen airport said, first of all, Shenzhen Airport since 1993 has been faced with the "survival" of the market environment, rather than the establishment of the Alliance only after the formation of the Guangzhou airport has its own market demand, Shenzhen airport has its own way of survival. It turns out that over the years, the Shenzhen airport has not been marginalized, and has lived well, showing a strong competitive edge. Even under the impact of the economic crisis that swept the world in 2008, the company is doing better than its peers. With the economic recovery, the company's business continued to grow steadily. In the first half of this year, the company realized revenue of 920 million yuan, net profit of 366 million yuan, both to create a new high, aviation main business of the three indicators are double-digit growth.  With the two runway and T3 terminal built into operation, Shenzhen Airport will usher in the era of the airport, restricting the development of the bottleneck will be completely broken.  In a number of measures to deal with the competition in the surrounding airports, the differentiation strategy has been advocated by Shenzhen airport, and the successful launch of "Through deep flying" is a good footnote for differentiation. It is reported that "through deep flying" is the Shenzhen airport to use its own route resources for the economy, time-saving, labor-saving one-stop service to all over the platform, known as capillary infiltration expansion strategy. Once launched, the project has attracted more and more Chinese and Hong Kong tourists to travel abroad with preferential fares and convenient services. In the first half of the year, the project served 179,000 passengers, the Intercity Express line of 1.155 million passengers, the year-on-year growth of 132.7%, 43.7%.  Meanwhile, in the first to second quarter of this year, Hong Kong residents traveling abroad in Shenzhen are more than 7,000 people, more than 6,300 passengers, compared with last year, the increase reached 85% and 7% respectively, the network effect gradually emerged.  Last week, Shenzhen Airport in Shanghai, "through deep flying" service promotion, will look at Shanghai, Hangzhou and the surrounding areas of tourists, this is the Shenzhen airport expansion strategy of the important content of the second half of the company to assist the new East Airlines opened "Shenzhen-Shanghai City Express Line" laid the foundation. In addition to the "Deep fly", Shenzhen Airport in conjunction with the Hong Kong airport "Shenzhen flying" has also achieved good results. In June of this year, the number of local airport terminals in Hong Kong increased by 155% Year-on-year, with the Shenzhen Express line carrying 510,000 passengers, up 30% from a year earlier.

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