Shui Jing Fang Vintage wine suspected of false publicity eight ancient cellar is not used

"Editor's note" is now the most depressed time of the liquor factory, but it is still an era of profiteering. In front of hundreds of liquor-branded counters, consumers are always reeling from the "sky-high" vintage of the label. Fictional "ages": How many people did the vintage drink? This reporter lasted two weeks, in the main liquor-producing areas of Sichuan, Chongqing, field interviews, from the two or three-line liquor enterprises to the wine factory, trying to ascertain the age of the true vintage wine, but the result is-most of the year wine, not romantic, more irrelevant year. A bottle of the price of tens of thousands of dollars, playing the 60 vintage wine, is not really "live" so long? Is this wine a long time after 60 years, or is it 60 years to brew its cellar pool? If the wine is stored for 60 years, then the bottle is filled with the original wine? Or is it just part of it? Or is it just a few drops of 60 years of seasoning? 60 Identity Certificate, in addition to manufacturers, who to identify? Or really experienced 60 years of historical dust, but such a wine, you dare to drink? ... "Vintage wine is an emperor's New clothes!" This is a public secret in the industry, but nobody wants to break the window paper! "An anonymous wine factory in charge of the reporter outspoken. At the same time, there are reports that the Chinese Food Industry Association has done a sample survey, sales of the top 100 liquor production enterprises, nearly 80% have launched the year wine, annual sales add up to nearly tens of billions of dollars. As a result of the lack of years of wine and vintage test standard double fence, nearly more than 10 20 years, the year the brutal growth of wine, endless. "Age" of the blending secret at the end of May, our correspondent as a businessman drove to the main city of Chongqing, dozens of kilometers away from the town of Yubei District Ancient Road village, an unknown winery. Earlier, the winery sales hotline that the head of a bottle of more than 60 degrees of raw wine to more than 2000 yuan high price, and a large number of years wine best-selling. But the reporter saw the scene is, the workshop more than 100 pits are new, but not a worker. Winery people reluctantly said, "prohibition" promulgated not long ago, the workers here from shifts transferred into class. Because environmental protection is not standard, the winery was discontinued rectification. "Drinking again, our vintage is still good sales." "Tube production of Liu surname in charge of the display cabinet in the 52 degree" 20 Boutique old cellar "Wine said, 168 yuan wholesale price, in the dining place can sell at least more than 300 yuan. Is this really 20 years old wine? See "Customer" questioning, the person in charge admits: "These 20 years is not to mean 20 years of wine!" Industry insiders know, put on 10 years of wine, wine quality to tube more than 100 yuan a catty, not calculate packaging. "He explained that this 20-year fine wine is actually used 60% of high-quality base wine, nearly 40% of the first grade of wine, plus a little seasoning wine hook." The original pulp produced by the plant used 90% of the high-quality base wine. "Quality base wine is not dependent on the year, and the year does not matter." "he said. In the base wine storehouse, this tube production of the boss let reporters tasted an altar hanging 2010 brand of seasoning wine, and finished wine, taste very special. He revealed thatVintage wine and raw wine all use a little such wine. If you really want to say the year, this 3 years ago the seasoning wine is the real age of wine in the factory. Although the winery has four mouth 1919 years old Cellar Pond, but the cellar mud from the factory moved to the current new plant, time is still short. and small winery directly on the wine box labeled "age" compared to the Chinese poetry and wine culture representatives, regional brand Chongqing Shixian Taibai Group produced the year wine is "smart" some. As early as 2000, Shixian Taibai Group launched the spirit of the Tang Dynasty series of wine. "We don't hype vintage wines by numbers to represent the quality of the wines," he said. "In Chongqing Wanxian Group headquarters, general Manager assistant, Deputy chief Engineer Liu Chengli to our correspondent said, the spirit of the Tang Dynasty double Cellar 10, 20 and 30, the larger the number, the higher the quality level." Really not hype it? In the "Spirit of the Tang Dynasty double cellar 20" wine box on the back, the reporter saw a line of words, the wine, "15 years after the wine cellar, by the state-level wine master of the blending and harmony, again into the cellar 5 years". The group's official website product column, the propaganda more exaggerated: "25 time implication, again two times cellar, 5 years of sublimation, such as the beauty of the prime, tolerant color yong thick, Fenghuajuedai." "Liu Chengli said that the group has 1977 years of cellar pool, indeed storage has more than 30 years of wine, mainly to seasoning wine mainly." "We use at least 3 years of base wine, and the proportion of the seasoning wine is not the same, which also meet the needs of consumer taste-oriented." "he said. With the help of the year wine of the edge, more than 10 years, Shixian Taibai Group successfully squeezed into the ranks of high-end liquor, the "double cellar 30" shopping malls retail price as high as 1000 yuan a bottle. Liu said that last year, Shixian Taibai Group liquor production 19,000 tons, to achieve sales revenue of nearly 1 billion yuan. According to the group's plan, to "Twelve-Five" end, the group will achieve 3 billion yuan sales revenue, liquor production reached 50,000 tons. "We just made a concept. Some wineries may not have built a factory for 5 years, and have launched the 20 and 30 wines. Liu told this newspaper reporter. Reporter inquires that Sichuan Luzhou Wine Liquor Co., Ltd. was founded in 16, the introduction of Luzhou 30 years of treasures; Guizhou province Renhuai Maotai Town Five Swords Wine Co., Ltd. was established in 22, out of 30 years of aging; Guizhou Province Renhuai Maotai Liquor Co., Ltd. was established in 30, launched Maotai Town hundred Years Pure grain wine , Suqian Yanghe Winery was established 11, out of 20 years of aging, Luzhou Chen Wine industry was established in 2008, but launched a LU Cang "30 years cellar." There are many small and medium-sized wineries in Shandong, Hubei, Anhui, etc. Purchased base wine Hubei Zhijiang wine industry launched 52 degrees 15 years Zhijiang King, Zhijiang new five-star 20-year aging and so on. In Sichuan, Guizhou province, the original wine output, high quality Luzhou-flavor base wine price of more than 100 yuan per catty, according to the length of the year, the price varies. "Some foreign wineries buy a small number of years slightly longer original wine, use it to do the introduction, most of the new wine is stored for a year or two, labeled is the longest time of the original wine." "China Food Industry association secretary General Yong once said." "Pit mud is from this mouthIn the sauce-Flavor cellar pool. "The head of the Red Chamber wine industry pointed to a rectangular groove on the west side of the wine-making site." The reporter saw that the cellar pool has long been abandoned, and no lees. Soon, the conclusions of the study came out, the Chinese Academy of Sciences extracted strains are alive. At the end of the archaeological excavation, the wine produced by microbial fermentation of the ancient pit mud was held in a grand opening ceremony. Red Mansions wine industry named it "Yongle Ancient cellar wine." Shanghai Zhuo Person Image planning company, famous packaging Design Master Xu Liaoyuan for the new dream of red mansions to do image and packaging design. Last year's Spring Sugar cocktail party, our correspondent has witnessed the price of 58888 yuan a bottle of Yongle Ancient Cellar Collector's edition, the color of the porcelain vase value. After two consecutive appearances, a Dream of Red mansions (the Ming Dynasty Ancient cellar 2011 Archaeological Excavation Memorial) Limited custom wine exclusive wealth management products launched. ICBC Sichuan Branch of the relevant people told the newspaper reporter, last October, the product release a week has been sold out. "At that time, the body was ticked more than 20 tons, a total of 14030 bottles." "The head of the Red Mansions said. In order to shoot 1403 years, even the general version of the Yongle ancient cellar price has also been set to 14030 yuan a bottle! "We have not listed, because we have to adjust the main body form of packaging, we first pack two hundred or three hundred bottles." "Red Mansions wine industry concerned person said." However, the Chinese Academy of Sciences experts involved in the study of microbial strains in the ancient cellar pond did not attend the opening ceremony of Yongle ancient cellar wine. This reporter learned that, because the separation and selection of functional strains from the production of fermented maotai-flavor fermentation of the ancient cellar pool, but to Luzhou-flavor liquor as the main product of the red mansions wine industry is said to ferment wine is luzhou-flavor wine, the experts do not agree. Red Mansions wine industry related propaganda also let the relevant experts dissatisfied. It is reported that "through the joint efforts of the Chinese Academy of Sciences and the Red Mansions wine industry, the Ming Yongle Ancient cellar wine was developed." In fact, the two sides signed only the microbial Flora research Cooperation Agreement, and now the Red Mansions wine industry out of 150,000 yuan funding has not been completed. Red Mansions wine industry later said that the purpose is to pull a large unit in favor of product development. In the opinion of the Chinese Academy of Sciences experts, the Ancient cellar wine is the fermentation of the microbial flora in the ancient cellar, and the vintage of the year is not a problem. But the red mansions wine industry propaganda is difficult to let consumers not to yongle ancient cellar wine and the year Lenovo together. According to the Huaxi Metropolitan newspaper, at the altar opening ceremony in Yongle Ancient cellar, red mansions wine industry Wen Wanbin's speech said, "Thank God, this year in the Red Mansions wine production area to explore the oldest in Sichuan, wine-making elements of the most complete, the simplest of the Ming Dynasty Bad Square head Liquor Brewing workshop site, and contains active microbial pit mud Yongle ancient cellar, Let us taste the wine of Ming Dynasty desire, dream come true. According to this, this one yongle years old cellar, still can brew the Ming Dynasty wine. So, is it the wine of the era that the ancient cellar wine was bred and mass-produced from the mud microbes in the cellar? The reporter from the Chinese Academy of Sciences team learned that the pit mud was taken to test did not preserve the wine. Even if there is, 600 years ago the wine must not drink. The reporter consulted the article published in the journal Wine, a dream of red mansionsA study on the microbial flora of the ancient cellar pond in the wine square. It is said that the number of microorganisms in the soil of the ancient cellar pond is much species rich in these microorganisms, lichen bacillus, giant bacillus, Clostridium difficile, Pseudomonas, Bacillus, Saccharomyces cerevisiae, the production of prion yeast, spherical yeast, mildew, etc. in modern liquor produced in the material are found, These strains have the biochemical properties related to wine making, and belong to the brewing microorganism. The article analysis pointed out that because of the underground hypoxia, the site of the soil bacteria accounted for the vast majority of yeast less, mold very little, and bacteria are mainly anaerobic bacteria. In modern liquor brewing, alcohol and ethyl acetate are mainly from yeast, so yeast is a kind of very important wine-making functional microorganisms. The article did not come to the conclusion that fermentation of the ancient cellar microflora was better than other wines. In the modern liquor liquor and the fermentation of the ancient cellar of the microbial flora of liquor liquor, the Chinese wine Master, China Food Industry association expert Reidenhui told the newspaper reporter, Cellar pool only on the one hand, wine quality depends on climate, soil, check, storage and many other factors. And the ancient cellar wine, playing cellar pool brand liquor manufacturers all want to borrow cellar pool of "old", highlighting the year of liquor products is very long, similar to cellar wine, wine collection, cellar age wine and so on. and direct ages of the year compared to wine, some enterprises to play cellar age wine, directly evade the plant nearly more than 10 years, the introduction of the wine has a century of history. Because the production of liquor cellar can have a history of more than hundreds of years, but not belong to the current manufacturers. But some insiders point out that some of the pits may have been in the middle of the past few decades, but the factory is still in accordance with the construction of the cellar time to play cellar age wine, and cellar age wine through wine is not identified cellar age, if only 30 years of the pit age also marked 100 years, who to identify? Vintage, Chen and vintage wines. "If it is 10 years old, the average consumer believes that it is natural to store more than 10 years of wine, but now for more than 10 year liquor is extremely rare, because this is too expensive." "Henan Province Wine Industry Association vice President Liu Jianli said." There is a winery has been in the media frankly, in the 10 aging, if all the wine after 10 years of brewing, the winery to pay the cost unattainable. Only a winery factory 10,000 tons per year to calculate, then its static inventory must maintain more than 50,000 tons. and the production of 1 tons of wine, the average occupancy of 10,000 yuan calculation, occupy the total capital of 500 million yuan. In addition, the cave Tibetan wine has become a new style of liquor. Alcoholic liquor Deputy Fan Zhen once told our correspondent, Hunan set off a hole in the wind, whether it is to use bomb shelter or blow holes, liquor companies have to move wine into the hole storage. Whether it is wine or new wines, some wineries paste 20 years, 30 years of hole-Tibet packaging became the vintage wine. In fact, vintage wine, from their own supply or purchase base wine, to the age of difficult to verify the storage, and then to the mysterious hook, excessive luxury packaging, arbitrary or excessive pricing, finally entered the auction house, banking and other special sales channels, has a fairly complete "planning"Chain。 The manufacturer plans the year wine, what is the real purpose? "Vintage wine essence is a kind of concept hype, say good point is the business marketing method." "Sichuan Wine Association in charge of the reporter said that the country has been a lack of years of wine recognition and testing standards, so that most of the liquor manufacturers have the opportunity to seek profiteering, to promote the so-called high-end image." According to his recollection, in the 80 's or the planned economy period, the vast majority of wine produced by wineries are sold naked. He experienced the monopoly, the Grain Bureau allocated five tons of food to the winery, production of a ton of wine. "Each bottle is the light Industry Bureau liquor Monopoly Management department pulled away, where to the privately stored base wine?" "he asked. In the 90 's, when the winery Bacchanalian, the market is also in short supply. "The Golden ten years, it is liquor good sell, only need concept and hype can make money." "He said that since the vintage does not have the test method and the confirmation standard, does not have one enterprise to be silly to actually put the liquor to sell so many years." Time to return to thirty or forty years, or even farther. During the Cultural Revolution, the country was depressed, the winery was closed and supplies were scarce, and there was no such a long time to support the wine of the present year. The person in charge said that the auction house may be true, but it also depends on the source of the wine. Some consumers are reluctant to drink, stored for many years to auction, but this is a very small number, and not business large-scale business behavior. He further said that the manufacturers retain a small amount of seasoning wine is there, but it is only in the later brewing a few drops of wine, equivalent to the role of MSG. Even if the whole bottle is twenty or thirty years or even longer wine, the taste is not good to drink, all become artifacts. Liu Chengli in the interview with this reporter also said, really more than 10 years or 20 years of wine, how to save is a problem. Speculation vintage wine brings benefits. For example, Maotai, the first vintage wine, was introduced. Reporter check Its 2001 reported that 80, 50, 30, 15 aged Maotai liquor to achieve the main business income of 150 million yuan, the main business profit of 90 million yuan, respectively, the total business income and profits of Maotai shares nearly 10%. In order to obtain long-term stable income, Maotai shares (600519.SH) also plans to invest 54.42 million yuan (the actual investment of more than 30 million yuan), built 15-80 Maotai Liquor storage Technical renovation project. Many liquor enterprise engineers told our correspondent, now the year wine, more into the quality of the classification of a reference. Ordinary people drink the overall decline in the quality of the wine. Because the winery to the former quality of wine to do vintage wine, especially the vintage wine Winery, high prices are most of the public money consumption, to treat gifts, the result is ordinary people do not drink good quality wine, this is the sadness of the liquor industry. Deconstruction of water wells Square "vintage wine": No more than 600 years, eight of the ancient cellar are not used and directly in the wine box on the standard year of liquor compared to the water Wells Square shares (600779.SH) is outmanoeuvred. By virtue of "China liquor First Square", the 1999 national Top Ten archaeological discoveries, one of the flagship, the company not onlyFrom the whole Hing shares renamed as Wells Street Wine Square site name, even the entire product is named "Well Square", and thus become and Maotai, Wuliangye the same echelon of China's first wine, once is China's "most expensive liquor" synonymous. 2012 reported that the Wells Square shares to achieve business income of 1.636 billion yuan, an increase of 10.4% per cent, net profit of 338 million yuan, an increase of 5.4%. One of the high-end liquor sales revenue of 1.55 billion yuan, an increase of 22%, achieve net profit of 337 million yuan, gross margin is still up to more than 80%! Reporter site visits found that in the water Wells Square full range of products, playing "collection", "A.D. 13" name of the super high-end products and not sound so old--in accordance with gb18624-2007 "geographical indications products Wells Square Wine" national standards, Wells Square wine from raw materials into the factory, It only takes 5 years to reach the standard. Not more than more than 600 years of wine and water Wells Square official website shows that the water well square, the collection-"Excellent quality classic Forever", the retail price of its shopping malls for 1199 Yuan, 13 Wells Square in the year, the price is as high as 2428 yuan. In Maotai, Wuliangye main product retail price has fallen sharply, these dozen "vintage" edge of the wine is still "high". May 2000, Mashi by the State administration of cultural relics awarded the "1999 National Top Ten Archaeological Discoveries", Wells Square shares with the Chengdu Institute of Microbiology, Chinese Academy of Sciences, the use of traditional ancient methods of brewing special technology, from more than 600 years of "live cultural relics"-Chengdu Wells Square Ancient Cellar mud, found, activated, rejuvenation The special "Water Well Fang One" was cultivated, and the high temperature Koji and the medium temperature Koji were mixed separately by the water well square wine daqu, and the water wells were produced. August 2000, Chengdu Shui Jing Fang Co., Ltd. held "Shui Jing Fang Archaeological discovery and water Well Fang Wine exhibition" at Guangzhou Garden Hotel. Archaeology and marketing, packaging marriage, Wells Square, collection, 13 Wells Square products have been introduced, thousands of yuan a bottle of wine prices so that the water wells square into a new wine nouveau. According to media reports and brokerage research, as early as 2007, Water Wells Square is scheduled to launch the year of wine. At that time, Yang Yanki, chairman of the Water Wells Square, announced that Mashi had been preparing for production from 1999 to now for more than 10 years to get out at the end of the year. The price of vintage wine is definitely higher than the current water well square. At that time Wells Square shares Reidenhui also said that the year wine base wine at least more than 50%. Wells Square can not be a major breakthrough in quantity, to take innovation, the development of more high-end brands. He also disclosed that the Wells Square does not directly hit the year, ready to play cellar pool cards, such as the Qing Dynasty cellar pool, the Ming Dynasty cellar pool. Years passed, the reporter did not see the "XX Cellar pool" water wells square wine listing, but in the entire name of the archaeological site in the product series, Wells Square collection and 13 Wells Square came into being. So, in the wine box on the "collection" and "A.D. 13" of the water well square really has hundreds of years of history? The reporter consulted the gb18624-2007 "geographical indications products Wells Square Wine" national standardParamilitary。 It said that the water wells Square wine base wine ages not less than four years, seasoning ages not less than 10. After analysis, taste evaluation, blending, seasoning aging, from raw materials into the product factory, not less than 5 years. This means that, as long as not less than 5 years out of the factory, the standard of wine is the authentic water wells square wine. The standard also stipulates, the water well square wine's base wine and the seasoning wine in the pottery altar storage old ripe time is the wine ages. Although the reporter could not find the water Wells Square collection and the ages of A.D. 13, but related research results show that this batch of modern products will certainly not have more than 600 years of history. The base wine producing area is not at the site. So, the water well square series including the collection, A.D. 13, is the wine produced in the production workshop where the ancient cellar pool of Wells Street is located? June 8, the reporter site visits located in Chengdu, the old Dongmen bridge outside the water Wells Street Wine Square site, after the Wells Square shares of staff stopped, said the site built on the basis of the museum has not been opened to the outside world. This is also the water wells Square shares of wine base, the discovery of the site in 1998 is a technological base, it is said that the last century since the 50 has been in production. Water Well Fang ruins existing 3, the era belongs to the Ming Dynasty, Qing Dynasty and modern, wine cellar eight. "The eight-port old cellar pool is now useless. We have protection, we can use it when we need it, and three of them are alive. Other pits are produced as usual. said the staff member. Not only did the eight ancient pits not be used to make wine, nor did the base of the wells square come from the production shop located in the Wells Street. "The current site production is very small, mainly used as seasoning wine." Distillation and other important production processes have been transferred to the new base of the Earth Bridge. "In 2008, the National Letter of Securities is entitled" High-end liquor oligopoly pattern has been basically formed, "the report said. Wells Square series of wine base wine origin in fact, located in Chengdu, Jinniu District Soil Bridge, no. 9th, Wells Square AG headquarters. June 8, the reporter saw in the company field, warehouse 10th is used to store a large number of base wine. State securities reported that the Earth-bridge base covers an area of 211 acres, built a large wine production Workshop 7, the production of 1445 pits, 20,000 tons of wine storage capacity of large wine base, and another pottery altar storage base wine 7000 tons. So how much is the annual production of the water well square? 2012 Annual report shows that the water wells Square liquor business output of 4900 tons, 2011 to 4700 tons. 2012 Sales of 4386 tons, 2011 to 6695 tons. After the whole Hing Qu, the main product of water Wells Square is a series of wine Wells Square. Insiders said that after 1999, with the "Full Hing" brand sales of the rapid decline, so that the company passively stored a large number of high-quality base wine.